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This study aims to discover the key performance indicators (KPIs) of the agricultural cold supply chain (ACSC) and analyze their consequences on the performance of ACSC within the bounds of Indian topography.

The KPIs have been explored based on the literature review both in global and Indian context and domain expert's opinions. The interdependency characteristics and cause–effect relationship among the KPIs have been analyzed using a fuzzy decision-making trial and evaluation laboratory (f-DEMATEL) approach.

The findings extracted from the empirical assessment of the problem find strong compliance with the notions of theoretical model assessment. The results highlight that the cost of product waste and operating and performance costs are the two most important performance indicators of an Indian ACSC. Furthermore, governmental policies and regulations and the effectiveness of cold chain (CC) equipment also have a high degree of influencing characteristics on ACSC performance.

To connect the study with practicalities, the assessment of the KPIs is allied with real-time practices by clustering the beliefs of Indian professionals. Therefore, the decision-making behavior of the experts might be influenced by geographical constraints. However, the key findings provide advantages to the ACSC players, a bright hope for future food security and a significant profit for farmers.

The presented paper encompasses various aspects of the ACSC, including theoretical and empirical perspectives exercised to contemplate the system dynamics, which inculcates the essence of the associated practicalities. Thus, this study has various practical contributions relevant to managerial and societal perspectives.

The current study aims to deliver a consolidated view of environmental sustainability in cold supply chain performance systems (CSCPS), incorporating theoretical and empirical analysis for improving environmental standards. For this purpose, this study firstly aims to explore and analyze the various crucial challenging factors for environmental sustainability in the cold supply chain (CSC). Secondly, it discovers the most effective sustainable strategies for improving the environmental sustainability of CSCPS.

The exploration of the crucial challenging factors and the proposed sustainable strategies have been done using a systematic literature review relevant to the sustainable performance of CSC. At the same time, semi-structured brainstorming sessions were conducted with the domain professionals having an industrial and academic background to finalize the strategies. Empirical analysis has been performed using an intuitionistic fuzzy (IF) based hybrid approach of SWARA and COPRAS methods.

The key findings of the study address that “higher energy consumption during refrigerated transportation and storage” is the most crucial challenge for environmental sustainability in CSC. In addition, “managerial refrain to profit decline due to sustainability implementation” is the second most crucial challenge that hinders the adoption of sustainable practices in CSCs. Meanwhile, the governmental attention to motivating organizations for green adoption and implementation of solar energy-driven refrigeration technologies are the two most important discoveries of the study that might help in improving CSC's environmental performance.

From the implications side, the study enriches and extends the current literature content on CSC sustainability. In addition, it offers sound managerial implications by identifying the challenges that create threats among the management for sustainability adoption and suggesting the most suitable sustainable strategies, which may help the management to raise the environmental performance of their CSC. Besides having various important theoretical and managerial implications for the study, contemplation of only environmental sustainability traits as a broader perspective limits the scope of the study.

The study's main contribution is the exploration of the most crucial challenges imparting obstructions in sustainable development and sustainable strategies, which may get the interest of the CSC players, market leaders, and industrial and academic practitioners working in the domain of CSC sustainability. In addition, this study offers structured theoretical and empirical evidence for CSC's environmental sustainability, thus playing a bridging role between theoretical sustainability concepts and its practical implications in CSC industries.