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1 – 3 of 3E.P. Femina and P. Santhi
The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL…
Abstract
Purpose
The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL).
Design/methodology/approach
Primary data for the study were gathered from the luxury car owners in Kerala, India. The construct measurements have been adopted from previous research studies. Structural equation modeling with the partial least square (PLS) technique was used to analyze the measurements and conceptual model.
Findings
The findings show that out of four PV dimensions among luxury car owners, the hedonic value (HV) significantly influences their AL. Economic value influences BL, and social values have an impact on AL as well as BL, but the relationship of functional value with any is not supported by the results. AL is a strong predictor of BL, and it actively mediates the relationship of HV and symbolic value with BL.
Practical implications
The manufactures of luxury cars provide more importance to hedonic and symbolic elements while launching new models and consider the price perceptions of the targeted customers while making decisions related to brand attachment and brand loyalty.
Originality/value
This study contributes to the decision-making of the rapidly growing vehicle market by examining the perceptions and by providing the effects of perceived values among luxury car owners. Also, it extends the literature by developing a framework for PV dimensions on AL and BL and also incorporated the mediating role of AL.
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This paper expands on existing analyses of corporate energy and sustainability communication and shows the potential of evolutionary theory to study and conceptualize sustainable…
Abstract
Purpose
This paper expands on existing analyses of corporate energy and sustainability communication and shows the potential of evolutionary theory to study and conceptualize sustainable corporate communication as niche construction and its transformative and transformational potential.
Design/methodology/approach
With a qualitative content analysis of non-financial reporting of energy corporations and a deep dive into one selected case (Yin, 2013) with a two-step categorization of the sustainability related text and (n = 5) expert interviews (QCAmap, Mayring, 2019; Fenzl and Mayring, 2017), the paper reflects on alterations within the organization and in the organization–stakeholder relationships through corporate sustainability communication.
Findings
The analytical deep dive into one case of corporate sustainability communication of a multinational energy corporation shows the difference between a transformative and transformational character of corporate communication. The insights from the interviews support the assumption that corporates not only adapt to changes of environmental factors (perturbative communication) but also – however rarely – alter their spatiotemporal relationships with their external environment (relocational communication), so there is a lack of actual transformational communication.
Originality/value
Corporates in the (renewable) energy sector as well as industry networks like gas (infrastructure) suppliers have the potential to impact their environment (stakeholder, energy communities, etc.), change cultural patterns and norms and co-construct new socio-ecological niches through communication. The study presented gives evidence and examples for transformative corporate sustainability communication. On a conceptual level, it offers an innovative framework to understand sustainability as a guiding principle for corporate communication that will stimulate corporate communication research in the future.
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Alessio Dionigi Battistella and Riccardo Montanari
The recent convergence between architecture and cultural anthropology has laid the foundations for a methodological approach that is attentive to both local specificities and the…
Abstract
Purpose
The recent convergence between architecture and cultural anthropology has laid the foundations for a methodological approach that is attentive to both local specificities and the role of design. Starting from the analysis of the recovery of the primary school in the Bedouin camp of Wadi Abu Hindi in Palestine, the article intends to outline the role of the architect as a participating observer. It highlights how acting directly in the context of intervention guarantees a more effective response to local needs within spaces marked by strong conditions of inequality and marginality.
Design/methodology/approach
The methodology employed consists in using the ethnographic approach to collect qualitative data. The choice of this methodology stems from the intention to directly involve local actors in the design and execution phases.
Findings
The role of the architect as a participating observer within critical contexts shows how the activity of design is not simply limited to designing solutions but consists above all in the anticipation of all the critical aspects that may emerge in the practical execution of the works. The active participation and the adoption of a holistic outlook allow to find targeted solutions and ensure careful listening to the local needs.
Originality/value
The originality of this article consists in using an interdisciplinary approach between architecture and cultural anthropology, considering the architect as a participant observer.
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