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Bodenmais has developed from a region into a destination. This progression means that the region has faced different challenges as well as ups and downs caused by external factors such as changing market conditions and customer needs, along with internal factors such as changes in the governance structure. Bodenmais is an example of how a central organization can play a role in the relaunch of a destination. The Bodenmais Tourism & Marketing Board was founded after several years of negotiations among political, economic, and community interests. The association undertakes several tasks, ranging from internal and external marketing to product development and quality control. The organization structure means that all private actors may seek membership, through which they can influence the strategic development of the destination.