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Introduction: Historically, the corporate governance (CG) framework was designed primarily to safeguard the economic interests of shareholders, as a result of political and legal interventions, developing into an effective instrument for stakeholders and society in general.

Purpose: The core objectives of the study include: identifying journals/publications responsible for publishing CG studies in India, key CG issues covered by CG researchers, the amount of high-impact CG literature across different time periods, sectors/industries covered by CG researchers and different research instruments (quantitative or qualitative) used in CG studies in India.

Design/methodology: The chapter used a sample of 130 corporate governance studies that fulfil the selection criteria, drawn from the repository of over 100 reputed journals that are either recognised by the Australian Business Deans Council (ABDC) or indexed by SCOPUS. A systematic literature review has been carried out pertaining to CG issues in India, based on various statistical tools, data, industries, research outlets & citations, etc.

Findings: The results show an overwhelming number of studies have assessed the relationship between CG variables and firm performance, which could be measured through a variety of performance metrics such as ROA and ROI. Apart from empirical analysis, many conceptual studies use repetitive basic statistical tools like descriptive statistics or regression analysis. The chapter offers insights into current achievements and future development.

Originality/value: This bibliometric study is a useful guide for policymakers, corporate leaders, research organisations and management faculty to draw insights from work produced by eminent researchers in GC in India.

Non-performing assets (NPAs) are classified as loans and advances which are in default, either refund of principal or interest payments are not duly met. This not only leads to dishonour of loan agreement from the recipients' point of view but also huge NPAs result macroeconomic instability and economic crisis. The financial crisis may create hindrances towards achievement of sustainable development of an economy. Keeping NPA in balance sheet portrays lacunae in management of the lender. The non-recovery of interest and principal reduces the lender's operating cash flow, which upsets the budget and drops the earnings. Statutory provisions, set aside to cover probable losses, reduce the income further. When the non-recovery is determined to be definite in nature, they are written off against earnings of the lending institution. Thus, presence of NPAs in balance sheet gives a distress signal to the stakeholders of the lending institution. Under this consideration, the present study will look upon some of these issues related to NPA management in Indian banking sector. The main objective of this study is to discuss the nexus between the NPA of Indian scheduled banks for priority sector, non-priority sector and public sector and the gross domestic product (GDP) of Indian economy for the time period 2005–2020. To study this objective, the ratio analysis and the trend analysis of NPA of three sectors and GDP of Indian economy over the given time frame have been done. Finally, some policy prescriptions regarding achievement of sustainable development after taking into account NPA management of an economy have also been proposed.

Blogs are websites that contain posts about a wide range of topics, often written by fashion enthusiasts referred to as bloggers. With the increasing prevalence and popularity of digital media and social media, fashion bloggers help to attract business and influence and engage various stakeholders, especially customers. The present exploratory study provided valuable insights regarding fashion consumption, preference, and buying behavior of young women consumers of metropolitan cities of India like Delhi, Hyderabad, Bangalore, Pune, and Mumbai. The study was conducted under the domain of exploratory study. Snowball and Purposive random sampling techniques were employed to identify and reach respondents of both categories – women consumers and bloggers. A conscious attempt was made to include women from different demographics such as age, marital status, income, area of residence, employment status, etc. Primary data were collected with the help of questionnaires. The findings of the research revealed bloggers through their blogs are the new trendsetters and influence fashion adoption, especially by the young social media savvy consumers. Their blogs impact public perceptions of fashion and sometimes are precursors of new fashion trends. The findings of the study interestingly brought forth the fact that millennial women buying decision is significantly influenced by fashion blogs for the purchase of clothing and accessories. The findings also clearly indicated that blogs significantly influenced respondents’ attitude toward the purchase of branded merchandise. Fashion bloggers besides providing information and inspiration to the blog readers, also at times assist and/or give consultation to their followers.

Purpose: This study analyses the mediating effect of parasocial interaction (PSI) in the link between hedonic motivation and impulsive buying intention (IBI) in fashion vlogging about sustainable cosmetics.

Need for the Study: Due to the mass popularity of YouTube, vlogging has led to an augmented level of PSI of vloggers with consumers, which strongly impacts a consumer’s behavioural consequences and persuades consumers to indulge in impulsive buying. Thus, marketers need to comprehend the changing behavioural patterns, including sustainable products, as this new communication medium serves the future of promotion and advertising.

Methodology: Online questionnaires were administered to 349 Gen Z female fashion vlog followers. Structural equation modelling and Hayes Process macros were employed to test the model relationships.

Findings: Results indicate that PI with the fashion vlogger partially mediates between hedonic motivation and impulse buying intention for sustainable cosmetic products. Fashion consciousness (FC) was also established as a significant moderator between all the model relationships.

Practical Implications: The findings of the study would be helpful for fashion brands in the content development of visual marketing communications, which would tap the female Gen Z consumer. Improving the PSI between the follower and the fashion vlogger can be easily enhanced by delivering the right content through the vlogger’s videos.

Artificial intelligence and augmented reality are two key tools gaining importance in the digital era due to their wide range of applications in different fields and sectors. Industry 4.0 lays emphasis principally on the technology used to help the business remain competitive and sustainable. Sustainable development goals are another important objective of the UN which has laid responsibility for every business to support addressing the global challenges. Purpose: This chapter essentially aims to present the standpoint of artificial intelligence and augmented reality in meeting the sustainability perspective of organizations. Information about the study is gathered through secondary approaches, critically reviewing published literature, scientific reports, and statistical data accessible through business reports, and corporate websites. Further analyzed to present the perspectives of the authors in the study. Globally artificial intelligence market size is predicted to reach $190 billion by 2025, while the funding for startups doubled during the period 2011–2020 globally. The investment in artificial intelligence is going to reach $500 by 2024 resulting in substantial revenue returns. The augmented reality market size could reach $97 billion by 2028. Artificial intelligence today is increasingly used in many fields and is attracting multiple applications in many sectors such as manufacturing, retail, education, IT, and health care and has also contributed to sustainable development the same time by providing energy conservation options, optimization, and reduction of resources, minimizing wastage, offering timely assistance on maintenance schedules, practices which are enabling organizations to reach closer to sustainability and transformation.

Misinformation can influence decision-making by fueling individual's belief, prejudices, and stereotypes. In the context of international trade, misinformation refers to the spread of false or misleading information and facts mostly with the malicious intent of maligning reputation of products, services, trade policies of a country and thus negatively influencing liberal trade policies toward that country. Stereotypes and prejudices fueled by misinformation coupled with economic nationalism and populism cast a dark shadow over the liberal international order. Exaggerated claims about unfair trade practices laced with stereotypes, prejudices, and misinformation can fuel tensions and may eventually lead to trade dispute and retaliatory action such as the imposition of tariffs or breakdown of trade blocs. Fake News, as a term, came into prominence recently during the 2016 US elections. The spread of fake news during the election generated remarkable interest among researchers. While most research focused on the effect of misinformation, a few studies have shown the influence of misinformation in changing trade preferences. The intricate connection among trading partners can propagate misinformation. Misinformation can lead policymakers to undertake protectionist policies. However, policies driven by misinformation, taken by major economies, can have strong rippling effects on other trading partners because of their strong network connectedness. Therefore, it motivates us to understand and evaluate international trade in terms of network statistics. This chapter provides an in-depth analysis of the network effects of some major and emerging economic powers involved in bilateral or multilateral trade agreements.