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Book part
Publication date: 6 December 2023

Muhammad Faisal Sultan, Muhammad Nawaz Tunio, Aamir Firoz Shamsi and Imamuddin

In recent times, mobile banking has become the best alternative for transactions associated with payments like bills, fees, and peer-to-peer payments. Therefore, the pace of…

Abstract

In recent times, mobile banking has become the best alternative for transactions associated with payments like bills, fees, and peer-to-peer payments. Therefore, the pace of adoption is increasing day after other. However, the numbers of customers are not equal to the expectations as there are several challenges and threats hindering in the way of excellence and growth of mobile banking. Therefore, this chapter has been written purposively to address all the elements that are associated with the use of mobile banking with special emphasis on Pakistan and other developing sides of Asia. In fact, concern towards Asian sides is mandatory as the continent has the massive charm to attract users towards the use of mobile banking, but there is a need for proper policy and concern from stakeholders in order to give a push to the technology, which is fruitful for society, environment, as well as economy. The study includes an in-depth discussion on factors that need attention to make the study implicative and thorough for conducting further research in the field of Fin-Tech and mobile banking.

Book part
Publication date: 14 March 2024

Paulo Botelho Pires and José Duarte Santos

Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products…

Abstract

Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products and services, also allowing them to leverage their strategy in new geographical markets immediately. Although the literature on the subject is comprehensive, there is a gap in identifying the holistic constructs that are the determinants of consumers' choice of an online store. This research resorts to an exploratory study, based on a nonsystematic literature review, seeking to identify these constructs. The results obtained allowed us to identify the following constructs: consumer behavior, customer experience, web content, catalog, terms and conditions, customer support, perceived value, trust, security and privacy, satisfaction, and loyalty. Customer experience, satisfaction, and loyalty constructs stand out from a strategic perspective.

Details

The Impact of Digitalization on Current Marketing Strategies
Type: Book
ISBN: 978-1-83753-686-3

Keywords

Book part
Publication date: 14 December 2023

Fazlyn Petersen

Business simulation games (BSGs) are gaining popularity in higher education as tools for entrepreneurial education. However, there are challenges in using BSGs for large classes…

Abstract

Background

Business simulation games (BSGs) are gaining popularity in higher education as tools for entrepreneurial education. However, there are challenges in using BSGs for large classes of students in historically disadvantaged institutions (HDIs). The challenges include limited resources and digital literacy skills.

Purpose

The living standards measure (LSM) indicates socioeconomic status by measuring the degree of urbanisation, access to services and possession of assets, such as mobile phones. This research investigated the impact of students' living standards on their intention to use BSGs, as there is limited research.

Methodology

This study used positivism and added LSM to the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Quantitative data from 224 third-year information system students at an HDI were collected through an online survey. Structured Equation Modelling was used to analyse the data.

Findings

Results indicated that performance expectancy and social influence significantly influenced the intention to use BSGs. However, the relationship between effort expectancy and behavioural intention facilitating conditions was not significant. The introduction of LSM as a moderator for the relationships between all variables and behavioural intention also proved to be insignificant.

Implications and Conclusion

The result was unexpected, as we posited that a lower LSM would affect students' intention to use BSGs. This was not proven in this study and could be related to students accessing campus resources. However, during times when access to campus is restricted, such as protest action, the result may change for students with lower LSM.

Book part
Publication date: 6 December 2023

Muhammad Faisal Sultan, Asim Rafiq, Rais Ahmad and Muhammad Asim

Fintech businesses have the tendency to revolutionize the entire world. Especially, the tasks associated with banking needs, and therefore, there is a significant scope for…

Abstract

Fintech businesses have the tendency to revolutionize the entire world. Especially, the tasks associated with banking needs, and therefore, there is a significant scope for Fintech in the banking industry. Although when the country’s major population is unbanked and most of the population is also financially excluded, then the scope of Fintech gets exaggerated for microfinance institutions (MFIs), and therefore, the significance of Fintech for MFIs is much higher than the commercial and Islamic banks. Hence, this chapter has been written purposively to illuminate the impact, role, significance and implications of Fintech for MFIs in Pakistan in order to boost the knowledge and understanding of diverse stakeholders. The specialty of this chapter is that it is written specifically with reference to Pakistan as there is least research work with respect to the application of Fintech in MFIs. Similarly, the chapter also contains the anatomy of the value chain activities of MFIs and their linkage with the role of Fintech applications in boosting the performance of MFIs. Last, but not the least, the chapter also has a detailed discussion on factors that are required to boost the usage of Fintech in the MFI sector. Therefore, this chapter is pervasive for academicians, researchers, entrepreneurs, intrapreneurs and students for grasping, understanding and applying recent knowledge towards the betterment of academic and pragmatic activities.

Details

Financial Inclusion Across Asia: Bringing Opportunities for Businesses
Type: Book
ISBN: 978-1-83753-305-3

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