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Article
Publication date: 10 February 2020

Bình Nghiêm-Phú

This study aims to identify the sensory inputs that tourists use to shape their nightlife experiences.

Abstract

Purpose

This study aims to identify the sensory inputs that tourists use to shape their nightlife experiences.

Design/methodology/approach

The situations in three Southeast Asian cities, Bangkok, Kuala Lumpur and Singapore were examined, using tourist reviews posted on tripadvisor.com. A total of 460 data units concerning Bangkok, 373 data units concerning Kuala Lumpur and 453 data units concerning Singapore were compiled and manually analyzed to reveal the frequency of the primary sensory inputs used by the reviewers. Bivariate correlation analysis was additionally performed to reveal the co-occurrences of the sensory inputs that tourists used to form their impressions of each city.

Findings

The findings suggest that gustatory inputs were powerful yet unspecific, while visual inputs were vivid and conspicuous. Audio inputs added certain meaningful contributions to some extent for some tourists. However, the distribution of the sensory inputs differed across the three cities. Moreover, the contributions of the olfactory and tactile inputs are largely missing.

Practical implications

With the management of nightlife businesses (small or micro servicescapes), a thoughtful selection for the drink menu is necessary. When possible, a signature drink should be invented and promoted for each place. With the projection and promotion of tourist destinations as nightlifescapes, a sensory marketing approach should be considered. For example, nightlifescapes could be presented and promoted with unique drinks, good views of the city’s landmarks and interesting local music.

Originality/value

Prior to this study, little research has been carried out to investigate tourists’ nightlife experiences and their impressions of nightlifescapes. In addition, little has been done to identify the sensory inputs that tourists use to explain their experiences and impressions.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Open Access
Article
Publication date: 9 April 2021

Geela Spira

This paper aims to investigate if a sensory intervention of moderate pressure touch of children with sensory processing disorder (SPD) affects sleep behaviours and sensory…

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Abstract

Purpose

This paper aims to investigate if a sensory intervention of moderate pressure touch of children with sensory processing disorder (SPD) affects sleep behaviours and sensory processing behaviours.

Design/methodology/approach

A total of 50 children, aged 5–11 years with both SPD and sleep difficulties in Israel, were randomly divided into an experimental and a control group, nonblinded. Participants in the experimental group received three weeks of nightly massage by their parents, with a baseline week on both ends. Parents filled out questionnaires reporting on sensory and sleep behaviours and filled out a nightly sleep log. Parents determined outcome goals using goal attainment scoring. The assessment tools used were the short sensory profile and the child sleep habits questionnaire (Dunn, 1999; Owens et al., 2000).

Findings

Significant improvement was found in the total and subgroup scores of sleep participation measures including sleep onset, sleep anxiety, parasomnias, sleep duration, daytime sleepiness, as well as the total sleep score (F (1,48) = 24.71, p <0.001).

Originality/value

Results of this study suggest that consistent application of moderate pressure touch as advised or trained by an occupational therapist may be used in clinical practice to improve sleep participation in children with SPD.

Details

Irish Journal of Occupational Therapy, vol. 49 no. 1
Type: Research Article
ISSN: 2398-8819

Keywords

Article
Publication date: 6 November 2020

Ghorban Hemati Alamdarloo and Hasan Mradi

Autism spectrum disorder is a kind of neurodevelopmental disorder characterized by persistent deficits in social communication and interaction across multiple contexts, and…

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Abstract

Purpose

Autism spectrum disorder is a kind of neurodevelopmental disorder characterized by persistent deficits in social communication and interaction across multiple contexts, and restricted, repetitive patterns of behavior, interests or activities. The purpose of this paper is to determine the effectiveness of sensory integration intervention on emotional-behavioral problems in children with autism spectrum disorder.

Design/methodology/approach

This research was conducted in a pretest-posttest design with control group. The participants were 30 children with autism spectrum disorder (6–11 years old) who were selected through convenience sampling from among children with autism spectrum disorder in Zeinab center of Isfahan and were randomly divided into two groups of 15 subjects. The children of the experimental group received 14 sessions of sensory integration intervention while the control group did not receive this intervention. To measure emotional-behavioral problems, the Behavior Assessment System for Children-Second Edition was used. To analyze the data, ANCOVA and MANCOVA tests were used.

Findings

The results showed that sensory integration intervention improves emotional-behavioral problems and its subscales (hyperactivity, aggression, behavioral problems, anxiety, depression, somatization, attention problems, learning difficulties, atypicality and withdrawal) in children with autism spectrum disorder.

Research limitations/implications

Therefore, it can be concluded that sensory integration intervention can be a suitable treatment for reducing sensory problems and improving emotional-behavioral problems in children with autism spectrum disorder.

Originality/value

The study of the effect of sensory integration on emotional-behavioral problems in children with autism spectrum disorder is necessary as a simple and non-side-effect educational and therapeutic method, both as a step to fill the research gap in this field, besides being a cheap and affordable way for improving the various skills of children with autism spectrum disorder for professionals, teachers, parents and educators.

Details

Advances in Autism, vol. 7 no. 2
Type: Research Article
ISSN: 2056-3868

Keywords

Open Access
Article
Publication date: 13 March 2018

Ulla Gain

Cognitive computing is part of AI and cognitive applications consists of cognitive services, which are building blocks of the cognitive systems. These applications mimic the human…

1863

Abstract

Cognitive computing is part of AI and cognitive applications consists of cognitive services, which are building blocks of the cognitive systems. These applications mimic the human brain functions, for example, recognize the speaker, sense the tone of the text. On this paper, we present the similarities of these with human cognitive functions. We establish a framework which gathers cognitive functions into nine intentional processes from the substructures of the human brain. The framework, underpins human cognitive functions, and categorizes cognitive computing functions into the functional hierarchy, through which we present the functional similarities between cognitive service and human cognitive functions to illustrate what kind of functions are cognitive in the computing. The results from the comparison of the functional hierarchy of cognitive functions are consistent with cognitive computing literature. Thus, the functional hierarchy allows us to find the type of cognition and reach the comparability between the applications.

Details

Applied Computing and Informatics, vol. 16 no. 1/2
Type: Research Article
ISSN: 2634-1964

Keywords

Article
Publication date: 1 February 1995

Steven Parham

To create a species of self‐perpetuating machines, it is necessary to review and account for the behaviour of zoological species. Explores simple rules for robotic systems to…

122

Abstract

To create a species of self‐perpetuating machines, it is necessary to review and account for the behaviour of zoological species. Explores simple rules for robotic systems to redesign and improve themselves. More generally, examines the creation, construction, operation, redesign and subsequent evolution of such cybernetic systems of this type. The ideas put forward are drawn from the behaviour patterns of the honey bee (apis mellifera) and other species.

Details

Kybernetes, vol. 24 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 2 June 2023

Nur Ilya Diana Bahrol Azman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah and Feri Ferdian

There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This…

Abstract

Purpose

There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This study aims to investigate the effect of Muslim consumer’s visual sensory cues on Ramadhan street food purchase behaviour and satisfaction.

Design/methodology/approach

This study surveyed 367 Malaysian Muslim consumers to depict their purchase behaviour and satisfaction based on visual sensory cues during their visit to the Ramadhan street food bazaar.

Findings

The findings show that visual sensory evaluations of texture and appearance influence Ramadhan street food bazaar customers’ purchase behaviour. Meanwhile, visual cues of texture and taste of the street bazaar food significantly influenced satisfaction.

Practical implications

The result offers practice guidelines for small food operators to enhance their product placement and display to encourage consumer purchase behaviour. The findings highlight the importance of visual cues in foodservice businesses and how they affect consumers’ desire to consume Ramadhan street bazaar’s food products.

Originality/value

Paying attention to food presentation would allow the sellers to obtain customers’ attention and purchase intention. Subsequently, it allows the Ramadhan street bazaar food sellers to be more competitive and effective in their business operation techniques and services, eventually impacting their survivability and sustainability.

Details

Journal of Islamic Marketing, vol. 15 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 8 February 2013

Sandra Littel and Ulrich R. Orth

This paper aims to examine how visual and haptic package design characteristics singularly and jointly affect consumers' brand impressions.

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Abstract

Purpose

This paper aims to examine how visual and haptic package design characteristics singularly and jointly affect consumers' brand impressions.

Design/methodology/approach

Integrating and extending design perception with congruence and fluency theories, the paper presents three research propositions that are tested in three studies. Bottled water serves as an example category with data provided by professionals and consumers.

Findings

Study 1 identifies key types of holistic bimodal designs (Modern, Big Grip, Prototypical‐Small, Boxy Billboards, and Prototypical‐Large) based on brand visual and haptic factors. Study 2 relates these types to unique single‐modal brand impressions. Study 3 determines how consumers evaluate brands depending on the semantic congruence between haptics and visuals. Except for the excitement dimension, brand evaluations are more positive under conditions of high rather than low congruence.

Research limitations/implications

The findings are obtained for a single category (bottled water) using experiments designed to highlight and focus consumer attention on the formation of impressions. The findings may thus not fully reflect consumer responses in actual retail purchase situations.

Practical implications

The paper provides preliminary guidelines on how to utilize visual and haptic cues in the design of brand packages for stimulating desired consumer responses.

Originality/value

The work presented in this paper contributes to the literature on design‐based brand inferences and semantic congruence by integrating the visual with the haptic perspectives.

Details

European Journal of Marketing, vol. 47 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 April 1976

BARRINGTON NEVITT

Having substituted abstract Nature for actual existence, we vainly strive to reduce percepts to concepts and the simultaneous harmonies of living to the sequential logic of…

Abstract

Having substituted abstract Nature for actual existence, we vainly strive to reduce percepts to concepts and the simultaneous harmonies of living to the sequential logic of thinking. Our feedback controls can only react to common denominators derived from past stabilities. When change itself becomes the new norm, the old ground‐rules and controls alike break down. Only by using all our common senses can we recognize the new process patterns of the present situation. We can then feed these patterns forward to bypass their hitherto inevitable consequences. Today, freedom is the anticipation of necessity.

Details

Kybernetes, vol. 5 no. 4
Type: Research Article
ISSN: 0368-492X

Article
Publication date: 1 April 1974

W. STALLINGS

In recent years, a new view of man has begun to emerge. This view, inspired by the concepts of cybernetics, holds that man's behavior and experience can be accounted for by…

Abstract

In recent years, a new view of man has begun to emerge. This view, inspired by the concepts of cybernetics, holds that man's behavior and experience can be accounted for by feedback‐control processes and that these processes are hierarchically organized. In this paper, the ideas of three authors who have best expressed this new view, Arthur Koestler, Ervin Laszlo and William Powers, are summarized and compared. The conclusion is reached that, despite differences in detail, the three authors articulate remarkably consistent theories of the nature of man.

Details

Kybernetes, vol. 3 no. 4
Type: Research Article
ISSN: 0368-492X

Article
Publication date: 1 June 1990

Barrington Nevitt

The nature of communication between machines and people is contrasted and the power of words, concepts, and models as metaphors, both to help and to hinder thinking, is discussed…

Abstract

The nature of communication between machines and people is contrasted and the power of words, concepts, and models as metaphors, both to help and to hinder thinking, is discussed. The article observes how every human artefact manifests its own grammar, rhetoric, and logic, and tends to resume the character of spoken natural language through electric speed‐up. It is emphasised that new acoustic‐space process patterns, created by the electric communication environment, are superseding old visual‐space ground rules of the mechanical world. The article then considers how to harmonise these conflicting, but complementary, “natural” orders by learning to anticipate the material, mental, and social effects of our artefacts as human communication media.

Details

Kybernetes, vol. 19 no. 6
Type: Research Article
ISSN: 0368-492X

Keywords

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