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Considers the changes which occurred during the 1990s in Swedish universities focusing on the way in which these have affected the work situation for lecturers from a gender, management and organization perspective. Uses in‐depth interviews with male and female lecturers in junior and middle‐management positions at one particular university. Explores the way in which women and men conform to the stereotype of “abstract worker” on which the new public management appears to rely. Suggests that this stereotype has loyalty to the employer as the most important priority with children and family commitments counting heavily against those with career aspirations.