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In the wake of numerous late twentieth century cult disasters, and most recently, the September 11 tragedy, this paper considers the question, why do people obey outrageous commands from charismatic authorities? According to Gary Becker, “the economic ap‐proach provides a valuable unified framework for understanding all human behavior” (Becker 1976:14). We test this generalization by attempting to explain, in terms of rational choice theory, the behavior of two members of infamous cults, the Manson Family and the Ragneesh Foundation International. Each of these subjects slavishly obeyed orders from a charismatic personality, one to the extent of committing murder. Were they mentally ill or rationally maximizing their utility? We consider these theoretical options. In August of 1969 Charles Manson ordered several of his followers to commit gruesome murders for the purpose of initiating the apocalypse. They obeyed. In late 1978, Jim Jones commanded over 900 members of the Peoples Temple to commit suicide. They obeyed. From 1981 to 1985, executing orders to build utopia perceived to come from their guru, members of the Ragneesh Foundation International terrorized the inhabitants of Antelope, Oregon. Similarly, followers of Osama Bin Laden are suspected of carrying out the disastrous suicide murders of September 11. Over past decades, the incidence of violence involving submission to a charismatic leader appears to be escalating. Increasingly the public must contend with the “awesome power” of charisma, “enshrouded in a mystique of irrationality” (Bradley 1987: 3–4). The extent to which followers committing criminal acts of obedience may be held accountable has become a pressing legal issue. How can this kind of volatile religious commitment be explained? In recent years, experts on cults have experimented with rational choice theory. According to economist, Gary Becker, “the economic approach provides a valuable unified framework for understanding all human behavior” (Becker 1976: 14). We test this extravagant claim with two cases of seemingly irrational commitment to a charismatic cult leader—one a follower of Bhagwan Rajneesh, the other a Manson Family killer. These subjects are not representative cult members but rather were chosen because they demonstrated an exceptional loyalty to their leaders that has been widely construed as the result of brainwashing or insanity. Rather than survey data, we rely on autobiographical testimonies since they offer a more detailed and comprehensive view of the thought processes that motivate behavior, the subject matter of this paper.

The NHS reforms provide many opportunities for health libraries. Health professionals are being increasingly encouraged to base their decisions on evidence from the literature. Librarians need to keep abreast of organizational and political change and develop skills in critical appraisal, in information retrieval and in teaching end‐users to do their own searching in order to support evidence‐based health care. A programme of professional development ‐ The Librarian of the 21st Century ‐ in Anglia and Oxford has provided a cohort of librarians with these skills. Describes the background and content of this programme.

This paper proposes a framework for connecting the involvement construct’s antecedents of Internet marketing, measured involvement degree, related constructs and consequences of consumer behavior. The research first determined the factors that influence the degree of Internet marketing involvement then established the different involvement degree clusters by measured involvement. Finally, the relationship among influence factors, Internet marketing involvement degree, and consequences of consumer behavior was analyzed. Based on the research findings, this paper discusses the possible Internet marketing strategies for a variety involvement degree clusters.

I would guess that it is almost impossible to attend any conference these days and especially one with the word ‘future’ in the title without someone, if not everyone, emphasising and remphasising that we are all living in a time of great change and uncertainty. Although it is the conceit of every generation to suppose themselves unique, anyone who has lived and worked in the NHS for the past 5 years might be forgiven for claiming that they have been subject to quite unprecedented change.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

In our media‐orientated, image‐conscious contemporary society the librarian may very well seem particularly unfortunate, reflected in the imagination of the general public as a fussy old woman of either sex, myopic and repressed, brandishing or perhaps cowering behind a date‐stamp and surrounded by an array of notices which forbid virtually every human activity. The media, for whom the librarian is frustration personified, have reinforced this stereotype, hitherto transmitted solely by superstition and hearsay; its greatest impact has no doubt fallen on the two‐thirds of the population who never use the library. One of its effects will be to ensure that they never do so in the future. As Frank Hatt has pointed out: “The controllers of the new media of communication … have shown a tendency to limit choices by using the considerable power of the media to limit their audience's established attitudes, simply because such limitation is good business.” The popular BBC television series, The last of the summer wine, portrayed a librarian whose vicarious sex‐life through the pages of D. H. Lawrence led to inevitably frustrated attempts to act out his fantasies in occasional under‐the‐counter forays with his similarly repressed female assistant. A Daily mail leader on an appeal against unfair dismissal made by a London Deputy Borough Librarian reiterates this concept:

On April 2, 1987, IBM unveiled a series of long‐awaited new hardware and software products. The new computer line, dubbed the Personal Systems 30, 50, 60, and 80, seems destined to replace the XT and AT models that are the mainstay of the firm's current personal computer offerings. The numerous changes in hardware and software, while representing improvements on previous IBM technology, will require users purchasing additional computers to make difficult choices as to which of the two IBM architectures to adopt.

THE Reference Department of Paisley Central Library today occupies the room which was the original Public Library built in 1870 and opened to the public in April 1871. Since that date two extensions to the building have taken place. The first, in 1882, provided a separate room for both Reference and Lending libraries; the second, opened in 1938, provided a new Children's Department. Together with the original cost of the building, these extensions were entirely financed by Sir Peter Coats, James Coats of Auchendrane and Daniel Coats respectively. The people of Paisley indeed owe much to this one family, whose generosity was great. They not only provided the capital required but continued to donate many useful and often extremely valuable works of reference over the many years that followed. In 1975 Paisley Library was incorporated in the new Renfrew District library service.

Becky Feculak has battled through early onset illness to make a life for herself, finding support at vital times from fellow users, professionals and employers. Becky's story has many lessons and she hopes that others, including those responsible for designing and commissioning mental health services, will benefit from her experiences.