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1 – 2 of 2Justin A. Coles and Maria Kingsley
By engaging in critical literacy, participants theorized Blackness and antiblackness. The purpose of this study was to have participants theorize Blackness and antiblackness…
Abstract
Purpose
By engaging in critical literacy, participants theorized Blackness and antiblackness. The purpose of this study was to have participants theorize Blackness and antiblackness through their engagements with critical literacy.
Design/methodology/approach
The authors used a youth-centered and informed Black critical-race grounded methodology.
Findings
Participants’ unique and varied revelations of Blackness as Vitality, Blackness as Cognizance and Blackness as Expansive Community, served to withstand, confront and transcend encounters with antiblackness in English curricula.
Practical implications
This paper provides a model for how to engage Black youth as a means to disrupt anti-Black English education spaces.
Social implications
This study provides a foundation for future research efforts of Black English outer spaces as they relate to English education. Findings in this study may also inform existing English educator practices.
Originality/value
This study theorized both the role and the flexible nature of Black English outer spaces. It defined the multi-ethnic nature of Blackness. It proposed that affirmations of Blackness sharpened participants’ critical literacies in Black English outer spaces as a transformative intervention to anti-Black English education spaces.
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Natalie T.J. Tindall and Derina Holtzhausen
The purposes of this research are to understand the complex communication environment of South Africa, to determine to which extent previously identified communication models can…
Abstract
Purpose
The purposes of this research are to understand the complex communication environment of South Africa, to determine to which extent previously identified communication models can be applied to this burgeoning field and to propose a new model of communication: an integrated marketing communications model.
Design/methodology/approach
This research used surveys.
Findings
The results largely found support for the integrated marketing communications model and confirmed the activist, situational and oral communication models found in the previous study.
Research limitations/implications
The results show that the use of these models are stable across job and organization types, which provides support for applying theoretical constructs across different communication disciplines in order to build the field of strategic communication.
Originality/value
The theoretical basis of strategic communication is elusive, and not many studies exist that have tried to offer a cohesive theory of the field. This research is one of the first steps in the process of building a robust and cohesive strategic communication theory and focuses on the development of models of communication with audiences or stakeholders. This is a line of research typically pursued in public relations but not in on other areas of communication practice such as marketing and government relations.
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