Journal of Trade Science: Volume 12 Issue 1 , Open Access


Table of contents

Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection

Huy Van Le, Le Chi Cong, Mark A.A.M. Leenders

This research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal…

Study motivations of Bhutanese students in hospitality and tourism courses

Paul Christopher Strickland, Vanessa Ratten

The main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what…

The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image

Hoang Viet Nguyen, Tuan Duong Vu, Muhammad Saleem, Asif Yaseen

Improving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold…


Promoting university brand through student co-creation behaviors: the role of online brand posts

Thanh-Thu Vo, Quynh Hoa Le, Linh N.K. Duong

This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the…

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  • Professor Dinh Van Son
  • Dr Ninh Nguyen