Table of contents
Can marketing create destination personality? The case of Macau
Iok Keng Veronica Lam, Chris RyanThe paper aims to study Macau’s brand and destination personality. The data are derived from 91 semi-structured interviews with visitors to Macau at points of departure such as…
Monkey and the mandate of heaven: rethinking the social construction of nature in ecotourism
Qingming Cui, Honggang XuScientific knowledge is usually regarded as the basis for the management of natural environment and wildlife in ecotourism. However, recently, social construction approaches…
Exploratory research on college students’ motivations to volunteer – a case of international events hosted in China
Guiqiang Qiao, Hongyue ZhangThe purpose of this paper is to understand the motivations of college students to volunteer for international events in the context of China; to design, modify the volunteer…
Refereeing articles including SEM – what should referees look for?
Chris RyanAfter expressing an initial disquiet about the nature of many studies that are published using structural equation modelling (SEM), a rationale for using the technique is…
Domestic growth based on international acquisition – a case study of Fosun tourism group
Kuan Zhao, Shuai ZhangIn recent years, with the steady growth of China’s economy and world’s vacation market, and powered by the growing and significant large demands of Chinese overseas travel, an…
