Journal of Service Theory and Practice: Volume 26 Issue 2


Table of contents - Special Issue: Service research in the new economic and social landscape

Guest Editors: Associate Professor Rodoula H. Tsiotsou and Professor Jochen Wirtz

The antecedents and consequences of humour for service: A review and directions for research

Christine Mathies, Tung Moi Chiew, Michael Kleinaltenkamp

While researchers in other disciplines seek to determine the impact that humour has in personal interactions, studies of humour in service delivery are lacking. The purpose of…


Institutions as resource context

Kaisa Koskela-Huotari, Stephen L Vargo

– The purpose of this paper is to examine the role of institutions and institutional complexity in the process through which resources-in-context get their “resourceness.”


Improving customer well-being through two-way online social support

Qiuying Zheng, Tang Yao, Xiucheng Fan

The purpose of this paper is to explore the dynamics of online health care communities and the impact of two-way online social support on customers’ well-being and patients’…


Validating and extending the sport brand personality scale

Ann Mitsis, Civilai Leckie

The purpose of this paper is to validate Tsiotsou’s (2012) sport team brand personality scale in a new country (Australia) and segment (Generation Y) and extend its use from sport…


Reciprocal transfer of brand associations between service parent brands and upward line extensions: An accessibility-diagnosticity perspective

Jean Boisvert

The purpose of this paper is to investigate the extent to which the accessibility of established parent brand information and the diagnosticity of newly launched horizontal and…

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Emerald Publishing Limited

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  • Dr. Chatura Ranaweera
  • Dr. Marianna Sigala