South Asian Journal of Global Business Research: Volume 2 Issue 1


Table of contents - Special Issue: Fortune at the base of the pyramid (BoP) revisited

Guest Editors: Vipin Gupta, Shaista E. Khilji

Revisiting fortune at base of the pyramid (BoP)

Vipin Gupta, Shaista E. Khilji

The purpose of this paper is to broaden the conception of the base of the pyramid (BoP) from that of a low purchasing power community, to a globally disconnected community.


Global mindset, global success at Tata Consultancy Services

Richard March

The purpose of this paper is to exemplify how Mr Surya Kant, President of North American, UK and European Operations in Tata Consultancy Services (TCS), leads and grows a complex…


Reflections from EGOS 2012: culture, design and sustainability

Jeff Mike

The purpose of this paper is to share a personal perspective on the 28th Annual European Group on Organizational Studies (EGOS) Colloquium held in Helsinki, Finland in July 2012…


Which businesses actually help the global poor?

Adam Smith, Amir Pezeshkan

This paper suggests that BoP producer businesses provide greater potential positive impact on poverty alleviation than BoP consumer businesses. With this purpose, the authors…

Base of the pyramid success: a relational view

Carol M. Sánchez, Alexandra S. Schmid

The paper uses a relational view of strategy framework to measure and assess the sustainable success of base of the pyramid (BoP) projects. The authors posit that the relational…

Profiting from poverty: ethics of microfinance in BOP

Linda M. Sama, R. Mitch Casselman

This paper seeks to examine the ethical dilemmas that emerge when offering microfinance services in BOP markets.


Building competitive advantage through social intrapreneurship

Ronald Venn, Nicola Berg

The paper seeks to offer a novel perspective on “deep benefit management” in inclusive business ventures at the Base‐of‐the‐Pyramid (BoP). Furthermore, it explores tensions…


Coal utilization in India and Japan: a narrative‐analysis

Tai Wei Lim

The purpose of this paper is to construct historical perceptions of coal use in India and Japan in different historical time periods through the process of analyzing the…




Online date, start – end:

2012 – 2016

Copyright Holder:

Emerald Publishing Limited


  • Dr Shaista Khilji