Sport, Business and Management: Volume 5 Issue 5


An international journal

Table of contents - Special Issue: Advancing knowledge about governance, sponsorship and talent development in sports. Best papers from the 2014 EURAM “Managing Sport” tracks in Valencia

Guest Editors: Dr Mathieu Winand and Professor Harald Dolles

Third-person perceptions of gambling sponsorship advertising

Margaret A. Johnston, Luc R. Bourgeois

The purpose of this paper is to examine perceptual and behavioural components of the third-person effect for sport sponsorship marketing communications by legalised…

Legitimacy and democracy: implications for governance in sport

Brian Minikin

The purpose of this paper is to demonstrate how the existing mechanisms for legitimising member based sport organisations can lead to poor governance and how accepted…

World Anti-Doping Agency: a meta-organizational perspective

Emilie Malcourant, Alain Vas, Thierry Zintz

The purpose of this paper is to analyze the World Anti-Doping Agency (WADA) through the theoretical framework of meta-organizations that focusses on organizations that are…

Unlocking advertising, activation and sponsorship in an emerging market: The case of Beijing Olympics

Sten Söderman, Harald Dolles

The purpose of this paper is to describe and explain the advertising behavior seen as an activation strategy performed by Olympic sponsors in an emerging market context…

Talent development in football: are young talents given time to blossom?

Stig Arve Sæther, Harry Arne Solberg

The purpose of this paper is to investigate to what degree football clubs recruit talents and give them playing time in matches. It also investigates if foreign players…

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  • Dr Kwame Agyemang
  • Dr Nefertiti Walker