Journal of Social Marketing: Volume 7 Issue 3


Table of contents - Special Issue: Critiquing social marketing's approaches to address social change agendas: issues, challenges and debates about inclusion

Guest Editors: Josephine Previte, Linda Brennan

Is there an intersection between “market justice” and “social justice”?: An analysis of ENDS marketing

Janet Hoek

This paper discusses whether companies’ over-riding profit orientation can ever promote social outcomes; Important questions exist over whether, where and how individual and…

Examining alcohol management practices in community sports clubs: a systems approach

Holly M. Thompson, Josephine Previte, Sarah Kelly, Adrian.B. Kelly

The purpose of this study is to investigate the influence of macro-level regulatory systems on alcohol management for community sport organisations (CSOs). It examines how alcohol…

The role of corporate social marketing

Michael Jay Polonsky

This commentary aims to discuss the potential role of corporate social marketing and identify instances where corporate involvement in social marketing is appropriate. This…


Travelling alone or travelling far?: Meso-level value co-creation by social marketing and for-profit organisations

Jeff French, Rebekah Russell-Bennett, Rory Mulcahy

This paper aims to explore the potential contributions of the for-profit sector in integrating resources with social marketing organisations for value co-creation at the meso…


Social marketing strategy and industry involvement

Walter Wymer

This commentary presents a theoretical model with a special emphasis on developing social marketing strategies and tactics that account for industry involvement. The overall goal…


Non-linear causal modelling in social marketing for wicked problems

Christine Domegan, Patricia McHugh, Brian Joseph Biroscak, Carol Bryant, Tanja Calis

The purpose of this paper is to show how non-linear causal modelling knowledge, already accumulated by other disciplines, is central to unravelling wicked problem scoping and…


Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem

Sarah Maree Duffy, Gavin Northey, Patrick van Esch

The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems.

Cover of Journal of Social Marketing



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Dr Ann-Marie Kennedy