Management Research Review: Volume 34 Issue 6

Evaluating customer relationship dynamics in healthcare sector through indoor patients' judgement

Hardeep Chahal, Neetu Kumari

This paper aims to examine the three dynamics of customer relationship management (CRM), namely, service quality (SQ), customer satisfaction (CS) and customer loyalty (CL…

Capturing consumer heterogeneity in loyalty evolution patterns

Kanghyun Yoon, Thanh V. Tran

This paper aims to propose a finite‐mixture brand‐choice model, which relaxes the common dichotomous assumption in market segmentation based on consumer loyalty. The model can be…

Employee management systems and organizational contexts: a population ecology approach

Timothy Bartram

The aim of this paper is to construct a theoretical model of the characteristics and determinants of employee management configurations, simple management, personnel management…

Perceived equity and unionization propensity in China

Lei Wang

This study aims to examine the relationship between employees' perceived equity and their propensity to unionize in China and the moderating effect of tenure on the relationship.

Mixed methods: a research design for management doctoral dissertations

Uma D. Jogulu, Jaloni Pansiri

This paper seeks to examine two management doctoral research projects to highlight the advantages in mixed methods as the primary research design.

Legal implications of helping students find employment

Bruce Elder, John Sneed

The purpose of this paper is to examine the legal exposure faced by faculty if they are involved in helping students find jobs when they graduate.

The WTO, marketing and innovativeness capabilities of Vietnamese firms

Tho D. Nguyen, Trang T.M. Nguyen

This study aims to explore the impact of Vietnamese firms' expectations of opportunities provided by the World Trade Organization (WTO) – expected WTO opportunities – on their…