Table of contents
The effect of socio-demographic variables and travel characteristics on motivation of Muslim family tourists in Malaysia
Yuhanis Abdul Aziz, Siti Rahayu Hussin, Hossein Nezakati, Raja Nerina Raja Yusof, Haslinda HashimThis paper aims to investigate the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and to examine the travel characteristics factors that…
Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP
Rafikul Islam, Fatima El MadkouriThis paper aims to measure the level of importance and satisfaction on a number of items in the day-to-day running of the halal parks in Malaysia and to rank a selected halal…
Consumers’ perception of usability of product packaging and impulse buying : Considering consumers’ mood and time pressure as moderating variables
Manijeh Bahrainizad, Azadeh RajabiThis paper aims to investigate the impact of consumers’ perception of usability of product packaging on impulse buying in terms of its shape, color, material, label and size.
Public relation activities in Islamic banking industry: An approach of circuit of culture (COC) model
Mohamed Asmy Bin Mohd Thas Thaker, Hassanudin Bin Mohd Thas Thaker, Anwar Bin Allah PitchayThis paper aims to examine the role of religion in influencing the public relations activity of Islamic banking institutions in Malaysia by adopting circuit of culture (COC) model…
The Hijabi self: authenticity and transformation in the Hijab fashion phenomenon
Noha El-BassiounyThe purpose of this paper is to delve into the intricate relationships between hijab culture and consumption. The research questions whether the hijab consumption phenomenon is an…
What potentials does Islamic micro-credit have?: An empirical investigation in the Egyptian context
Raghda El Ebrashi, Rania Salem, Dina El Kayaly, Noha El-BassiounyThis paper aims to investigate the role of demographics and sector type in determining consumer preferences of Islamic micro-credit products, namely, Musharka and Murabha, versus…
Islamic marketing paradoxes: a way to understand it again …
Ajayeb Abu DaabesThis paper aims to provide insights on Islamic marketing (IM) through discussing a number of controversial questions and paradoxes to understand deeply this new wave.
Mediating effect of Halal image on Muslim consumers’ intention to patronize retail stores: Some insights from Malaysia
Norazah Mohd Suki, Abang Sulaiman Abang SallehMuslim consumers’ tendency to patronize stores with Halal images and purchase genuine Halal products is closely related to their effort to maintain Islamic identity, and this is…
A comparative study of the historical and current development of the GCC insurance and takaful industry
Ahmad Alrazni Alshammari, Syed Musa Syed Jaafar Alhabshi, Buerhan SaitiThis paper aims to present a comparative examination of the historical and current profiles of the insurance and takaful industry in the Gulf region. Meanwhile, it will provide…
Buying decision in the marketing of Sharia life insurance (evidence from Indonesia)
Amron , Usman , Ali MursidThe purpose of this study is to examine the effect of satisfaction (SAT) and trust (TRS) on word of mouth (WOM) and buying decision (BD) for Sharia life insurance in the Muslim…
Religious symbolism in Islamic financial service advertisements
Muhammad Mohsin Butt, Ernest Cyril de-Run, Ammen U-Din, Dilip MutumThis paper aims to examine the impact of increasing the intensity of religious cues in financial service advertisements on target and non-target groups.
Muslim tourist perceived value: a study on Malaysia Halal tourism
Salmi Mohd Isa, Phaik Nie Chin, Nurul Ulfah MohammadThis study aims to align the theoretical foundations of Halal tourism to conventional tourism paradigms. It investigates Muslim tourists’ perception of value in the context of…
The influence of coproduction’s factors and corporate image toward attitudinal loyalty: Islamic financial banking services delivery in Malaysia
Norzalita Abd AzizIslamic banking system has become mainstream with the increasing popularity and demand of its products and services, including that of non-Muslims and even among the Western…
Does gender differences play any role in intention to adopt Islamic mobile banking in Pakistan?: An empirical study
Muhammad Jamal Haider, Gao Changchun, Tayyaba Akram, Syed Talib HussainTremendous growth and worldwide expansion of Islamic banking industry has gained widespread attention of economist, bankers, investors and financial experts regardless of economic…
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ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson