Journal of Islamic Marketing: Volume 2 Issue 1


Table of contents

A conceptual investigation into the effects of cultural animosity on Middle Eastern consumers' purchase intentions

Mahmoud Darrat

The purpose of this paper is to outline a conceptual model for the investigation of cultural animosity and its effects on purchasing intentions in the Middle East.


Customer's criteria for selecting an Islamic bank: evidence from Pakistan

Hayat M. Awan, Khuram Shahzad Bukhari

Islamic banking is an emerging financial system in the contemporary world. Currently, it is found mostly in Islamic countries or in countries where OPEC oil revenues have been…


The challenges of Islamic branding: navigating emotions and halal

Jonathan A.J. Wilson, Jonathan Liu

The purpose of this paper is to address the challenges which the concept of halal presents – when attempting to understand how halal‐conscious consumers behave and what it takes…


Practice on generic medicine recommendation and dispensing among Jordanian pharmacists

Hernan E. Riquelme, Mohamed Elthani, Rosa E. Rios

The purpose of this paper is to investigate the percentage of generic inventory pharmacists have in stock, to comprehend why pharmacists in Jordan recommend and dispense generic…

Environmental segmentation alternatives: buyers' profiles and implications

Tamer A. Awad

The purpose of this paper is to study the green marketing consumer in the Kingdom of Bahrain through using the ecologically conscious consumer behavior (ECCB) model and profiling…


Brand preference in Islamic banking

Khaliq Ahmad, Ghulam Ali Rustam, Michael M. Dent

University students have a clear need for bank accounts as they have fees, expenses and cash needs. The usefulness of a current account is therefore pre‐evident and Islamic banks…


Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?

Syed Shah Alam, Rohani Mohd, Badrul Hisham

The purpose of this paper is to examine the effect of religiosity on Muslim consumer behaviour and on purchasing decision.

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Emerald Publishing Limited

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  • Prof Jonathan Wilson