Journal of Islamic Marketing: Volume 14 Issue 3


Table of contents

Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective


The purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of…


Innovations in entrepreneurial marketing dimensions: evidence of Halal food SMES in Ghana

Wisdom Apedo Deku, Jiuhe Wang, Narain Das

Small and medium enterprises (SMEs) do not need only traditional marketing strategies in the dynamic business environment of the manufacturing sector. Entrepreneurial marketing…


Impact of COVID-19 on the drivers of cash-based online transactions and consumer behaviour: evidence from a Muslim market

Falak Khan, Saad Ateeq, Momin Ali, Nouman Butt

Pakistan is predominantly a cash-based economy, with consumers showing several traits ranging from low confidence on the electronic commerce security, poor access to banking…


Intention to consume halal pharmaceutical products: evidence from Indonesia

Rahmatina Awaliah Kasri, Abdillah Ahsan, Dono Widiatmoko, Sri Rahayu Hijrah Hati

Despite the importance of pharmaceutical products in everyday life, particularly after the coronavirus outbreak in early 2020, only a few studies have attempted to analyse…


Opentable as a marketing strategy for modern Muslim funeral product in Indonesia

Witanti Prihatiningsih, Ninis Agustini Damayani, Asep Suryana, Susie Perbawasari

The Opentable strategy is considered a taboo because of its ability to take advantage of peoples’ grief. Therefore, this study aims to explore the Opentable (Exhibition) as a…

Healthcare quality for Muslims: TCCM and TSR frameworks analyses

Shahidul Islam, Nazlida Muhamad, Vai Shiem Leong

Transformative service research (TSR) has received considerable attention from researchers and marketers in recent years and becomes a research priority in health care. In…

The perception of success in the halal market: developing a halal entrepreneurship success scale

Mohamed Salaheldeen, Mohamed Battour, Muhamad Azrin Nazri, Ummi Salwa Ahmad Bustamam, Azreen Jihan Che Mohd Hashim

The purpose of this paper is to examine how Halal entrepreneurs perceive success and accordingly develop a novel scale to measure Halal entrepreneurship success.

Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective

Shadma Shahid, Mohammad Ashraf Parray, George Thomas, Rahela Farooqi, Jamid Ul Islam

Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to…


Between awareness of halal food products and awareness of halal-certified food products

Hardius Usman, Chairy Chairy, Nucke Widowati Kusumo Projo

The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the…


Segmenting Umrah performers based on outcomes behaviors: a cluster analysis perspective

Islam Elgammal, Ghada Talat Alhothali, Annarita Sorrentino

Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during the year; however, performing Umrah in the month of Ramadan…

Determinants to adopt conventional and Islamic banking: evidence from Indonesia

Junaidi Junaidi, Suhardi M. Anwar, Roslina Alam, Niniek F. Lantara, Ready Wicaksono

This paper aims to investigate how extrinsic and intrinsic religiosity influences the mediator variables, such as consumers’ brand image and materialism in the Indonesian banking…

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  • Prof Jonathan Wilson