Journal of Islamic Marketing: Volume 13 Issue 8


Table of contents

Exploring marketing orientation in integrated Islamic schools

Ayesha Latif Shaikh, Syed Hasnain Alam Kazmi

The purpose of this paper is to scrutinize the marketing orientation and market-oriented cultural elements of integrated Islamic schools. These integrated schools teach modern…

Spiritualism versus materialism: can religiosity reduce conspicuous consumption?

Ali Ramazani, Mahdi Kermani

Due to economic growth and increasing the population of Islamic societies in the world, marketing studies have become more essential in these societies. This paper aims to study…

“Waste not, want not”: fostering frugality amongst Muslim tourists in the Malaysian hotel industry

Nur Zulaikha Bt Mohamed Sadom, Farzana Quoquab, Jihad Mohammad

The prevailing overconsumption issue in the hotel industry is attributable mainly to the irresponsible consumption behaviour of hotel guests. In parallel with Islamic principles…

Antecedents of brand equity on halal tourism destination

Alexander Preko, Iddrisu Mohammed, Azizbek Allaberganov

This study aims to examine the antecedents of halal brand equity on destination brand equity (DBE) within the tourism sector. Although much has been done on halal tourism, the…


Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?

Sri Rahayu Hijrah Hati, Niken Iwani Surya Putri, Sri Daryanti, Sigit Sulistiyo Wibowo, Anya Safira, Hapsari Setyowardhani

The purpose of this study is to examine the impact of brand familiarity and profit-sharing rate on Muslim customers’ brand trust, perceived financial risk, perceived value and…

Islamic mortgage adoption: examining the moderating effects of Islamic altruism

Khadijah M. Sayuti, Hanudin Amin

Using the theory of planned behaviour (TPB) as an analytical framework, this paper aims to investigate the direct effects of attitude, subjective norm, perceived behavioural…

Non-Muslim Malaysians’ purchase intention towards halal products

Shyue Chuan Chong, Chin Chai Yeow, Choon Wei Low, Pei Yew Mah, Diep Thanh Tung

Halal products were a norm in the Muslim countries; however, halal food products were not only being consumed by Muslims nowadays. People are concerned about their daily needs…


The anatomy of non-Muslim consumers’ halal fashion buying behaviour: a quantitative approach

Arun Kumar Tarofder, Umme Salma Sultana, Raisal Ismail, Suha Fouad Salem, Adiza Alhassan Musah

The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the…

The consumers’ commitment and materialism on Islamic banking: the role of religiosity

Junaidi Junaidi, Ready Wicaksono, Hamka Hamka

This paper aims to investigate whether and how religiosity (e.g. extrinsic and intrinsic) influences the mediator variables (consumers’ commitment and materialism) in the Islamic…

The image and customer well-being stems from banking activities

Mohammad Sadegh Eshaghi, Bahram Ranjbarian, Azarnoush Ansari

This study, by applying psychological life-space theory, aims to identify the role of banking activities in customers’ well-being.

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Emerald Publishing Limited

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  • Prof Jonathan Wilson