Journal of Islamic Marketing: Volume 13 Issue 4


Table of contents

An examination of ethnic-based consumer ethnocentrism and consumer animosity

Samshul-Amry Abdul-Latif, Asmat-Nizam Abdul-Talib

The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic…

Assessing brand love, brand sacredness and brand fidelity towards halal brands

Richa Joshi, Prerna Garg

The purpose of this study is to examine the role of contemporary consumer-brand relationships in predicting brand sacredness, brand fidelity and propensity to spread word of mouth…


Exploring halal tourism in Muslim-minority countries: Muslim travellers’ needs and concerns

Mohd Fuaad Said, Khairul Akmaliah Adham, Nur Sa’adah Muhamad, Syahnaz Sulaiman

This study focusses on the underlying needs of Muslims to adhere to the tenets of their religion and to guide their behaviours accordingly. These requirements, for the purpose of…


Influence of category attitudes on the relationship between SERVQUAL and satisfaction in Islamic banks; the role of disruptive societal-level events

Dalia Abdel Rahman Farrag, William H. Murphy, Mohammed Hassan

The purpose of this study is to modify the service quality scale (SERVQUAL) for measuring the performance of Islamic banks after modifying and validating it to fit the Islamic…

Investigating the customers’ drivers of Islamic credit card loyalty and word of mouth

Dariyoush Jamshidi, Laura Kuanova

Because of the huge advantages of Islamic credit cards for both banks and customers, the purpose of this study is to examine the main factors that influence consumers to use an…

Halal tourism: exploring innovative marketing opportunities for entrepreneurs

Mohamed Battour, Mohamed Salaheldeen, Khalid Mady

The aim of this conceptual paper is to define Halal tourism based on the current practices and to explore the available innovative business opportunities in Halal travel industry…


Consumer ethnocentrism and purchasing behavior: moderating effect of demographics

Shahin Akbarov

This study aims to investigate consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories. It also examines the role of…


A bibliometric analysis of Islamic marketing studies in the “journal of Islamic marketing”

Ujang Syahrul Mubarrok, Izzani Ulfi, Raditya Sukmana, Badri Munir Sukoco

Most available studies focus mainly on Islamic economics and finance with none conducted on Islamic marketing bibliometrics. The purpose of this paper is to commemorate the 11th…


Country-of-origin image; SMEs and emerging economies – evidence from a case study of manufacturing SMEs from Turkey

Vahideh Arghashi, Abdullah Okumuş

The purpose of this study is to investigate small and medium-sized enterprises (SMEs’) internationalization process in emerging Islamic markets and to introduce the factors…

Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention: a cross-cultural examination

Anis Ur Rehman, Serhan Al Shammari, Yaser Hasan Al-Mamary

This study aims to explore the relationship between consumers’ religiosity, their perceived functional, individual and social value of luxury and their luxury purchase intention.

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Emerald Publishing Limited

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  • Prof Jonathan Wilson