Journal of Islamic Marketing: Volume 13 Issue 10


Table of contents

The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products

Reezlin Abdul Rahman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah, Mohd Nor Mamat

The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with…

The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity

Mohsin Altaf, Irfan Saleem, Faisal Mustafa, Farooq Anwar

Employee position is acknowledged as central in service brand management to achieve competitive advantage. Hence, this study aims to illustrate the importance of brand role…

Ten years of the Journal of Islamic Marketing: a bibliometric analysis

Mohammad Kabir Hassan, Muneer Maher Alshater, Mamunur Rashid, Sutan Emir Hidayat

This paper aims to study the performance of the Journal of Islamic Marketing (JIMA). This study identifies the influential scientific actors and identifies the major dimensions…


Maqāṣid al-Sharī‘ah on Islamic banking performance in Indonesia: a knowledge discovery via text mining

Fahmi Ali Hudaefi, Abdul Malik Badeges

In Indonesia, subjective issues towards the fundamental of Islamic banks (IBs) have been arising. For example, they are claimed to be not in line with the Shari‘ah (Islamic law)…

Reputation and cost benefits for attitude and adoption intention among potential customers using theory of planned behavior: an empirical evidence from Pakistan

Sayeda Zeenat Maryam, Ashfaq Ahmad, Nauman Aslam, Sadia Farooq

The purpose of this study is to examine the determinants of attitude and adoption intention of Islamic banking among the potential customers in Pakistan. The conceptual framework…

The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: religiosity as a moderator

Zaidatul Akma Sulaiman, Mohammad Iranmanesh, Behzad Foroughi, Othman Rosly

This paper aims to investigate the impact of Shariah-compliant hotel attributes on Muslim travellers’ revisit intention.

The impact of values on consumer adoption of takāful with mediating role of religiosity and moderating role of confusion

Amer Sarfraz, Asif Khurshid Mian

This study aims to address a leading challenge of confusion about the concept of takāful confronted by existing and potential consumers of the insurance industry. There are…

The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity: evidence from an Iranian bank

Negar Ashrafpour, Hakimeh Niky Esfahlan, Samad Aali, Houshang Taghizadeh

The purpose of this paper is to investigate the prerequisites of customer online experience and its outcomes in banks. Brand congruity is an important mediating variable in these…

Influence of religiosity on ethical consumption: the mediating role of materialism and guilt

Mohd Adil

The purpose of this study is to examine the influence of religiosity on ethical consumption of consumers. It also aims to measure the mediating effect of materialism and guilt.

COVID effect on retailing: a study on consumers’ retailer preferences during economic recession periods: evidence from Turkey as a predominantly Muslim society

Tamer Baran

The purpose of this paper is to explore consumers’ retailer preferences during economic growth and recession periods in a Muslim-intensive country, and to compare the efficiency…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson