Journal of Islamic Marketing: Volume 11 Issue 5


Table of contents

Developing Islamic crowdfunding website platform for startup companies in Indonesia

Achsania Hendratmi, Muhamad Nafik Hadi Ryandono, Puji Sucia Sukmaningrum

This study aims to develop an Islamic crowdfunding model based on a website platform for startup companies.


Cosmetics purchase behavior of educated millennial Muslim females

Suraiya Ishak, Ahmad Raflis Che Omar, Kartini Khalid, Intan Safiena Ab. Ghafar, Mohd Yusof Hussain

The purpose of this study is to describe cosmetics purchase behavior of young, educated Muslim females in Malaysia and to explore its relationship with certain potential…


Glocalising university websites: culturally formatted Arab sentiments

Vanaja Menon Vadakepat, Devaki Vadakepat Menon

Many researchers have addressed students as consumers and considered their online searches to choose a university as typical buying behaviour. The myriad features of digital…

The effect of halal foods awareness on purchase decision with religiosity as a moderating variable: A study among university students in Brunei Darussalam

Muslichah M. , Rose Abdullah, Lutfi Abdul Razak

The purpose of this paper is to examine the moderating effect of religiosity on the relationship between awareness and purchase decision of halal foods.


“Is this restaurant halal?” Surrogate indicators and Muslim behaviour

Ghazala Khan, Faiza Khan

The purpose of this study is to investigate what cues or surrogate indicators Muslims use to determine whether restaurants are suitable for dining purposes in the absence of the…

Determinants of consumer’s readiness to adopt Islamic banking in Kashmir

Asif Hamid Charag, Asif Iqbal Fazili, Irfan Bashir

The purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking.

Approaches to the wardrobe challenges of Muslim women in the west

Wafaa H. Shafee

This study aims to identify the challenges of Muslim women in terms of their dress code in Western society by including their clothing needs in the strategies of the fashion…

Get connected with your Takaful representatives: Revisiting customer loyalty through relationship marketing and service quality

Mohsin Abdur Rehman, Ismah Osman, Khurram Aziz, Hannah Koh, Muhammad Awais

Marketing investigations on the concomitant variables of both service quality and relationship marketing are very scarce. Hence, the purpose of this study is to examine the…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson