Journal of Islamic Marketing: Volume 10 Issue 1


Table of contents

Asymmetric impact of shocks on Islamic stock indices: a cross country analysis

Anum Fatima, Abdul Rashid, Atiq-uz-Zafar Khan

Several studies focus on asymmetric impact of shocks on conventional stocks. However, only few studies explore Islamic stocks, but none has examined the asymmetric impact of…

Halal tourism: conceptual and practical challenges

Erhan Boğan, Mehmet Sarıışık

Muslim tourists participating in halal tourism activities represent a valuable niche market for global tourism industry. The purpose of this study is to clarify the concepts of…


Application of multi-based quality function deployment (QFD) model to improve halal meat industry

Iwan Vanany, Ghoffar Albab Maarif, Jan Mei Soon

Halal food market has grown significantly over the years. As consumers are becoming more aware of the significance of halal food products and certification, food industries will…


Effect of Islamic values on green purchasing behavior

Malihe Siyavooshi, Abdullah Foroozanfar, Yaser Sharifi

This study aims to conduct an experimental investigation into the effectiveness of using Islamic values and environmental knowledge in advertising for plant disposable containers…

Does the tag “Islamic” help in customer satisfaction in dual banking sector?

Fayaz Ahmad Lone, Ulfat Rashid Bhat

The purpose of this paper is to find out the importance of the tag “Islamic” in the title of banks. This will help to determine the future strategy of Islamic banks, while…

A study of customers’ perception of Islamic banking in Oman

Rakesh Belwal, Ahmed Al Maqbali

The concept of Islamic banking (IB) as a discipline and the introduction of the full-fledged Islamic banks and Islamic windows are relatively newer developments in the banking…


Retail Islamic banking and financial services: Determinants of use by Muslims in the USA

Brian Arthur Zinser

The purpose of this study is to identify the determinants of the intended use of Islamic banking and financial services by US Muslims. It builds on the plethora of studies…

Zakah as tool for social cause marketing and corporate charity: a conceptual study

Shafiu Ibrahim Abdullahi

This paper explores the role of Zakah in social cause marketing. Academic literature on Islamic economics, finance and management mostly deals with the links that exists between…

Exploring consumer boycott intelligence towards Israel-related companies in Malaysia: An integration of the theory of planned behaviour with transtheoretical stages of change

Hanizah Hamzah, Hasrina Mustafa

Drawing on the transtheoretical model (TTM) into the theory of planned behaviour (TPB) framework, this study aims to understand the factors affecting the intention of Malaysian…

Religiosity scale development

Nuradli Ridzwan Shah Mohd Dali, Shumaila Yousafzai, Hanifah Abdul Hamid

The purpose of this paper is to develop an Islamic religiosity measurement which can be applied in many various sectors and fields.


A cross-cultural study of staying reasons of American brands: Analysis of millennial Muslim consumers

Munazza Saeed, Ilhaamie Abdul Ghani Azmi

Although researchers have investigated thoroughly the consumer’s brand switching behaviour, the probability of confusion regarding “brand switching” is a less travelled road so…

Measuring the effects of service quality by using CARTER model towards customer satisfaction, trust and loyalty in Indonesian Islamic banking

Abu Amar Fauzi, Tatik Suryani

There are two primary objectives of the research. Firstly, the study aims to explore the service quality dimension of Indonesian Islamic banking using a CARTER model. Secondly…


Board independence, frequency of meetings and performance

Abdalmuttaleb Musleh Alsartawi

This study aims to investigate the relationship between board structure and performance from an Islamic point of view.

Which can affect more? Cause marketing or cause-related marketing

Kambiz Heidarzadeh Hanzaee, Mona Sadeghian, Saeed Jalalian

The purpose of this study is to investigate the effects of corporate social responsibility on customer satisfaction, loyalty and repurchase with or without cause-related marketing…


Tourists’ views on Islamic spiritual tours (case study: Yazd, Iran)

Seyed Reza Bahadori, Neda Torabi Farsani, Zahed Shafiei

Spiritual tourism is a niche tourism studied under cultural tourism. Religious events play an important role in attracting spiritual tourists. This paper aims to highlight the…

Muslim customer’s shopping experiences in multicultural retail environment

Ali Ihtiyar

This study aims to understand better the impact of intercultural communication, social environment and personality on customer satisfaction and post-purchase stage in retailing…

Acceptance of mobile banking in Islamic banks: evidence from modified UTAUT model

Syed Ali Raza, Nida Shah, Muhammad Ali

The purpose of this study is to examine the factors which affect mobile banking (M-banking) acceptance in Islamic banks of Pakistan by using the modified unified theory of…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson