Table of contents
Islamic hospitality in the UAE: indigenization of products and human capital
Marcus L. Stephenson, Karl A. Russell, David EdgarThe purpose of this paper is to examine the challenges faced by the hospitality industries in developing an Islamic hospitality identity and indigenous styles of management…
Attitudes towards offensive advertising: Malaysian Muslims' views
Ernest Cyril De Run, Muhammad Mohsin Butt, Kim‐Shyan Fam, Hui Yin JongThe purpose of this paper is to investigate the Malaysian Malays attitude towards offensive advertising and the reasons that make these advertisements offensive. This paper aims…
Exploring Muslim consumers' information sources for fatwa rulings on products and behaviors
Nazlida Muhamad Hashim, Dick MizerskiThe purpose of this paper is to explore the nature of fatwa and the dissemination of fatwa rulings among Muslim consumers using two studies. Results from these studies show that…
Applying Islamic market‐oriented cultural model to sensitize strategies towards global customers, competitors, and environment
Norhayati Zakaria, Asmat‐Nizam Abdul‐TalibThe purpose of this conceptual paper is to attempt to introduce an Islamic market‐oriented cultural model to illustrate the role of market orientation within an Islamic culture.
The relationship between religiosity and new product adoption
Ateeq‐ur‐ Rehman, Muhammad Shahbaz ShabbirThis paper aims to investigate the relationship between religiosity and new product adoption (NPA) among Muslim consumers.
Shariah observation: advertising practices of Bank Muamalat in Malaysia
Ahasanul Haque, Khaliq Ahmed, Syeada Irfath JahanThe purpose of this paper is to assess the existing advertising practices in Malaysia and their compliance with the Shariah (Islamic Law).
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson