Journal of Islamic Marketing: Volume 1 Issue 1

Subject:

Table of contents

Islamic hospitality in the UAE: indigenization of products and human capital

Marcus L. Stephenson, Karl A. Russell, David Edgar

The purpose of this paper is to examine the challenges faced by the hospitality industries in developing an Islamic hospitality identity and indigenous styles of…

Attitudes towards offensive advertising: Malaysian Muslims' views

Ernest Cyril De Run, Muhammad Mohsin Butt, Kim‐Shyan Fam, Hui Yin Jong

The purpose of this paper is to investigate the Malaysian Malays attitude towards offensive advertising and the reasons that make these advertisements offensive. This…

Exploring Muslim consumers' information sources for fatwa rulings on products and behaviors

Nazlida Muhamad Hashim, Dick Mizerski

The purpose of this paper is to explore the nature of fatwa and the dissemination of fatwa rulings among Muslim consumers using two studies. Results from these studies…

Applying Islamic market‐oriented cultural model to sensitize strategies towards global customers, competitors, and environment

Norhayati Zakaria, Asmat‐Nizam Abdul‐Talib

The purpose of this conceptual paper is to attempt to introduce an Islamic market‐oriented cultural model to illustrate the role of market orientation within an Islamic culture.

The relationship between religiosity and new product adoption

Ateeq‐ur‐ Rehman, Muhammad Shahbaz Shabbir

This paper aims to investigate the relationship between religiosity and new product adoption (NPA) among Muslim consumers.

Shariah observation: advertising practices of Bank Muamalat in Malaysia

Ahasanul Haque, Khaliq Ahmed, Syeada Irfath Jahan

The purpose of this paper is to assess the existing advertising practices in Malaysia and their compliance with the Shariah (Islamic Law).

Cover of Journal of Islamic Marketing

ISSN:

1759-0833

Online date, start – end:

2010

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Jonathan Wilson