Table of contents
The purpose of this paper is to examine the challenges faced by the hospitality industries in developing an Islamic hospitality identity and indigenous styles of…
The purpose of this paper is to investigate the Malaysian Malays attitude towards offensive advertising and the reasons that make these advertisements offensive. This…
The purpose of this paper is to explore the nature of fatwa and the dissemination of fatwa rulings among Muslim consumers using two studies. Results from these studies…
Applying Islamic market‐oriented cultural model to sensitize strategies towards global customers, competitors, and environmentNorhayati Zakaria, Asmat‐Nizam Abdul‐Talib
The purpose of this conceptual paper is to attempt to introduce an Islamic market‐oriented cultural model to illustrate the role of market orientation within an Islamic culture.
This paper aims to investigate the relationship between religiosity and new product adoption (NPA) among Muslim consumers.
The purpose of this paper is to assess the existing advertising practices in Malaysia and their compliance with the Shariah (Islamic Law).
Online date, start – end:2010
Copyright Holder:Emerald Publishing Limited
- Prof Jonathan Wilson