Journal of Strategy and Management: Volume 12 Issue 4

Possible key factors for Brazilian publicly traded companies to adopt a sponsorship strategy

Jessica Nunes de Alcântara, Gideon Carvalho de Benedicto, Sabrina Soares da Silva

The purpose of this paper is to identify organizational and industrial characteristics of publicly traded Brazilian firms with sport and cultural sponsorships.

Strategic groups maps: review, synthesis, and guidelines

Ofer Meilich

The purpose of this paper is to review, integrate and extend the methods for constructing and interpreting a strategic groups map. A strategic groups map is a…

Corporate culture and stock returns: evidence from Indian companies

Tariq Aziz, Valeed Ahmad Ansari, Mahfooz Alam

The purpose of this paper is to investigate the stock market performance of companies featured in the survey “Best Companies to Work For” as a proxy for corporate culture.

Business model development for sustainable apparel consumption: The case of Houdini Sportswear

Johan Holtström, Charlotte Bjellerup, Johanna Eriksson

The purpose of this paper is to identify key aspects of business model development for sustainable apparel consumption, as actors show an increasing interest in…

Strategic categories and competition: significant clustering for strategic groups

Charles Carroll, Howard Thomas

Strategic groups research has been hampered by the poor alignment between theory and methods. This has been due in large part to the lack of significance tests for cluster…

Business strategy and tax aggressiveness in Brazil

Antonio Lopo Martinez, Bruno Afonso Ferreira

The purpose of this paper is to analyse the relationships between company business strategy type and tax aggressiveness for companies listed on the Brazilian Bovespa stock…

Effects of CEO duality and tenure on innovation

Mengge Li, Jinxin Yang

As the primary decision makers, chief executive officers (CEOs) play pivotal roles in firm innovation. However, little is known regarding how CEOs influence the…