Worldwide Hospitality and Tourism Themes: Volume 7 Issue 3

Trends affecting social media: implications for practitioners and researchers

John Bowen

This paper aims to review relevant literature to identify trends affecting social media to help managers and researchers better understand social media; this paper also provides…

Social media practices applied by city hotels: a comparative case study from Turkey

Hanim Kader Sanliöz Özgen, Metin Kozak

This study aims to examine various forms of hotel businesses’ social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a…

How hotel responses to online reviews differ by hotel rating: an exploratory study

HyeRyeon Lee, Shane C. Blum

– The purpose of this paper is to investigate how hotels respond to online reviews on a third-party Web site (such as TripAdvisor) based on the hotel’s star rating.

Restaurant social media usage in China: A study of industry practices and consumer preferences

Richard Ghiselli, Jing Ma

The purpose of this paper is to examine the use of social media by restaurants in China and the extent to which consumers are using it to obtain information about dining options…

Hotel Facebook marketing: an integrated model

Xi Yu Leung, Seyhmus Baloglu

The aim of this paper is to examine the underlying consumer behavior model of Facebook marketing for hotels, including the determinants, the process and the consequences of hotel…

Documenting business-to-consumer (B2C) communications on Facebook: What have changed among restaurants and consumers?

Linchi Kwok (Lingzhi Guo), Feifei Zhang, Yung-Kuei Huang, Bei Yu, Prabhukrishna Maharabhushanam, Kasturi Rangan

The purpose of this study is to document how restaurant’s business-to-consumer communication strategies evolved on Facebook over time and how consumers’ reactions to a variety of…

An investigation of the persuasive effects of firm-consumer communication dyads using Facebook

Morgan Atwood, Cristian Morosan

This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive…

Common themes across social media research

John Bowen, Seyhmus Baloglu

The purpose of this paper is to summarize the contribution of the theme issue on the current and future impact of social media on hospitality and tourism. The authors reviewed the…

Editorial

Richard Teare, Seyhmus Baloglu, John Bowen