Gender in Management: Volume 34 Issue 8


An International Journal

Table of contents

Exploring female entrepreneurs’ marketing decisions with a heuristics and biases approach

Pouria Nouri, Narges Imanipour, Abdollah Ahmadikafeshani

This study furthers the body of knowledge on entrepreneurial decision-making, entrepreneurial marketing and female entrepreneurs by exploring practical implications of heuristics…

Accepting or rejecting the label: how gay employees cope with harassment at work

Dilusha Madushanka Liyanage, Arosha Adikaram

The purpose of this paper is to understand how gay employees, as labeled deviants, cope with heterosexist harassment at work in an Asian culture of hegemonic heterosexual…

The relationship between entrepreneurial intent, gender and personality

Mackenzie R. Zisser, Sheri L. Johnson, Michael A. Freeman, Paige J. Staudenmaier

The purpose of this study is to examine gender differences in personality traits of people with and without entrepreneurial intent to assess whether women who intend to become…


The potential of online coaching to develop female entrepreneurial self-efficacy

Carianne M. Hunt, Sandra Fielden, Helen M. Woolnough

The purpose of this study is to explore the potential of coaching to develop female entrepreneurship by overcoming potential barriers. It sought to understand how entrepreneurial…


Gender and credibility in branded storytelling

Jin-Ae Kang, Glenn T. Hubbard, Sookyeong Hong

This paper aims to explore gender differences regarding how men and women perceive the story of a CEO and a customer of different genders in audio advertising.

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  • Dr Adelina Broadbridge