Table of contents
Deleuzoguattarian place marketing: becoming, between, beneath and beyond
Jack CoffinThe purpose of this paper is to demonstrate how the work of Deleuze and Guattari can help place marketers to think differently about places and place brands.
Managing participatory destination branding: Insights from the Aarhus resident ambassador program
N. Leila TrappThe purpose of this paper is to address the contemporary interest in participatory destination branding. Because of a lack of empirical and evaluative studies on this form of…
Local tourist accommodation and institutional strengthening in the interior of the Algarve, Portugal: The role of legislation and technology
Virgílio Machado, Joaquim Contreiras, Ana Patrícia DuarteThis study aims to understand how legislation and technology can enhance socio-economic development in low-density population territories, focusing specifically on the dynamics of…
Towards a theoretical framework on sensorial place brand identity
Clarinda Rodrigues, Heather Skinner, Charles Dennis, T.C. MelewarThe purpose of this paper is to propose a new framework on sensorial place brand identity.
Multidimensional management framework for creative places
Onur Mengi, Mirko GuaraldaThe purpose of this paper is to explore the creative city discourse expanding on current tangible and intangible strategies, by integrating recent placemaking tactics to develop a…
Personal safety and improvements concerns in public places: An exploration of rail transport users’ perception
Adewumi Israel Badiora, Christopher A. Wojuade, Adeniyi S. AdeyemiCrime in public places is an increasing concern for the police, users of public places and the general public at large. Significantly, users of public transport facilities…
Exploring destination brand disengagement in a top-down policy context: Lessons learned from Cartagena, Colombia
Narcís Bassols, Thomas LeichtThis paper aims to analyze the case of Cartagena, Colombia, as a case of a failed destination branding. It also broadens the findings by connecting them to the extant literature…
The contribution of physical retail to value co-creation in the town centre ecosystem; evidence from Grimsey
Kim Julie Cassidy, William Grimsey, Nelson BlackleyThe purpose of this paper is to identify ways to reconfigure physical retailing to ensure it maintains a sustainable position within the town centre ecosystem in the twenty-first…
ISSN:
1753-8335e-ISSN:
1753-8343ISSN-L:
1753-8335Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Nikolaos Ntounis