International Journal of Emerging Markets: Volume 5 Issue 1


Table of contents

Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)

Ilan Alon, Christoph Lattemann, Marc Fetscherin, Shaomin Li, Anna‐Maria Schneider

The purpose of this paper is to analyze the status of corporate social responsibility (CSR) communications in Brazil, Russia, India, and China (BRIC) nations. The four…


Bank market concentration and interest spreads: South Asian evidence

Shrimal Perera, Michael Skully, J. Wickramanayake

The purpose of this paper is to investigate whether any deviations in South Asian banks' interest margins can be attributed to market concentration (MC) after controlling…


The effect of marketing knowledge management on organizational performance: An empirical investigation of the telecommunications organizations in Jordan

Mamoun N. Akroush, Samer M. Al‐Mohammad

Appreciating the limited empirical research in the knowledge management (KM) field, the purpose of this paper is to investigate the relationship between marketing…


Beer in the Ukraine: consumer choice criteria

Ol'ga Khmel'nyts'ka, Jonathan S. Swift

The purpose of this paper is to examine the attitudes and behaviour of Ukrainian consumers in terms of the purchase of beer (both foreign and domestic brands). There is an…


Effectiveness of global advertisement on culture of India: an emerging market

Rajesh Kumar Srivastava

The purpose of this paper is to find out whether a global advertisement will be effective and how it is perceived; is it affected by consumers' age, education, religion…

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Emerald Publishing Limited

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  • Prof Ilan Alon