Tourism Review: Volume 59 Issue 1

Branding mountain destinations: The battle for “placefulness”

Peter W. Williams, Alison M. Gill, Neil Chura

This paper explores the potential influence and consequences of corpora te branding on mountain resort destinations. It examines the extent to which corporations emphasize…

The “Sun and Beach” tourism destination image: An application to the case of Cuba from the Spanish tourist‐origin market

Haydeé Calderón García, Irene Gil Saura, Roberto Carmelo Pons García, Martina G. Gallarza

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects relating to…

Developing the image of the “Young Tourist”: Details from Swiss festivals

Thouraya Gherrissi‐Labben, Colin Johnson

This paper seeks to increase knowledge of young tourism by presenting the findings of an empirical study of younger tourists attending cultural festivals in Switzerland. Although…

Tourists values, activities and motivation for travel to third world destinations: Case study of Nigeria

Onome Daniel Awaritefe

The study identifies resources and destinations in Nigeria considered important for tourism and compares foreign with domestic Nigerian tourists in product choice, activity…

Evaluation of congress tourism development in the world and in Turkey

A. Akin Aksu, V. Erdinç Ören, Volkan Sinan, Canan Özcan

Tourism has become one of the important events in the world with travel taking less time and becoming ever cheaper. Today many people are travelling to see new places or to have…