Table of contents
Managing wildfire disasters in the Rocky Mountains
Christopher CraigThe paper employs ethnographic interviews, a quantitative and qualitative data analysis of publicly accessible data and literature review.
The trials and tribulations of JTH Inc.
Mayank Jaiswal, Robert MaxwellThe theoretical linkages are with dynamic nature of PESTEL analysis, Porter’s five forces, resource-based view of the firm and characteristics of an entrepreneur.
Startup on a budget: winning new customers without breaking the bank
Heidi M.J. BertelsThe case ties together a number of marketing concepts and theories within the context of a startup which might be addressed in an entrepreneurship or marketing course. The case…
To do or not to do: Stratasys considers HP’s partnership offer
Robert F. Gallagher, Rosemond Desir, Lumina S. AlbertIt is recommended that students apply the arguments of resource-based theory to analyze the potential strategic partnership that the case focuses on. The resource-based view…
