The CASE Journal: Volume 14 Issue 4

Letter from the Editor

Rebecca J. Morris

Rapid Reel Lawn Master Company: cutting the target down to size

John Edwin Timmerman, Al Lovvorn

Paula Hendricks, Director of Marketing for Rapid Reel Lawn Master Company (RRLMC), tasked with developing a plan to exploit the current trend in lawn mower purchasing patterns…

Decision time for ACEES Group LLC: to buy or to lease?

Sanjay Kudrimoti, Raminder Luther, Sanjay Jain

As the move from the business incubator loomed, Abdul Khan had to decide where his business should relocate to. ACEES Group LLC, a small consulting firm, had grown from three…

Pebble Technology Corporation: from dorm room dream to high tech pioneer

William D. Schneper, Colin Martin

Pebble Technology Corporation (Pebble) was an early entrant into the smartwatch industry. Pebble’s Founder, Eric Migicovsky, began thinking about creating a smartwatch in 2008…

The job search dilemma: good vs right

Noel F. Palmer, Kyle W. Luthans, Jeffrey S. Olson

Desai, a College Student, faced a job search dilemma. Desai applied for two internships – one with a company known for a good culture, Strategic Carrier Logistics (SCL), the other…

Killing ‘em softly: terminating projects in a video game studio

Louis-Etienne Dubois

Killing ‘em softly: terminating projects within a video game studio is a case study on human resource management (HRM) and project management in a creative setting. This disguised…

Turnaround at Carpets International

Ralph Boe, Marilyn Michelle Helms

This case presents turnaround alternatives for a UK-based company, Carpets International (CI), a manufacturer focused on woven carpets and suffering from the ageing equipment and…