Business Process Management Journal: Volume 25 Issue 2

Special issue editorial: Managing the supply chain management–marketing interface

Lucio Lamberti, Margherita Pero

Co-creation with customers and suppliers: an exploratory study

Debora Bettiga, Federica Ciccullo

Co-creation along the new product development (NPD) seems the winning approach in nowadays market. The purpose of this paper is to explore the collaboration and interaction flows…

Australian food retail supply chain analysis

Ferry Jie, Denise Gengatharen

The Australian retail food sector, comprising mostly small enterprises, is undergoing change as a result of the innovative supply chain approach adopted. This change has…

Customer influence on supply chain management strategies: An exploratory investigation in the yacht industry

Alessandro Brun, Hakan Karaosman

Customers influence companies’ operational strategies and supply chain (SC) processes. In this vein, signals coming from the market must be translated into proper strategies in…

Leveraging customer knowledge to enhance process innovation: Moderating effects from market dynamics

Hung Nguyen, Norma Harrison

Nowadays, companies compete and win based on the capabilities they can leverage across their supply chains. With unpredictable and turbulent business environment, supply chains…

Towards Industry 4.0: Mapping digital technologies for supply chain management-marketing integration

Lorenzo Ardito, Antonio Messeni Petruzzelli, Umberto Panniello, Achille Claudio Garavelli

The purpose of this paper is to present a comprehensive picture of the innovative efforts undertaken over time to develop the digital technologies for managing the interface…

Attraction in buyer–supplier relationships: Improving supply network performance through purchasing recognition and proficient collaboration initiatives

Andrea S. Patrucco, Davide Luzzini, Antonella Moretto, Stefano Ronchi

The purpose of this paper is to shed light on the dynamics of buyer–supplier industrial relationships and the role of customer attractiveness—a requisite to obtain best efforts…

Supply chain – marketing integration: How do European SMEs go to China via the New Silk Road

Ilan Alon, Shan Chen, Marco Mandolfo

The purpose of this paper is to discuss China’s New Silk Road initiative as an opportunity for European small and medium-sized enterprises (SMEs) to export to Chinese market. It…

The evolving nature of the marketing–supply chain management interface in contemporary markets

Giuliano Noci

The purpose of this paper is to reshape and interpret the essence of marketing–supply chain management (M–SCM) interface in the glance of the dramatic changes occurring in…