Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 3

Factors influencing students' reactions to ethical dilemmas in advertising'

Isaac Cheah, Anwar Sadat Shimul

The purpose of this study is to extend existing research on ethics in advertising through investigating the key factors that influence students' reaction towards ethical dilemmas.

The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth

Hsiang-Ming Lee, Tsai Chen, Yu-Shan Chen, Wei-Yuan Lo, Ya-Hui Hsu

The purpose of this research is to survey whether consumer ethnocentrism and animosity will affect consumers' perceived betrayal and cause negative word-of-mouth (NWOM).

Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga

The purpose of this study is to examine the effect of country affinity, ethnocentrism and product quality judgment on self-brand connection regarding both domestic and foreign…

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

Jin Ho Yun, Philip J. Rosenberger, Kristi Sweeney

The purpose of the paper is to contribute to the extant sport marketing literature by positing fan engagement, team brand image and cumulative fan satisfaction with the team as…

A retrospective overview of Asia Pacific Journal of Marketing and Logistics using a bibliometric analysis

Naveen Donthu, Satish Kumar, Nitesh Pandey, Gunjan Soni

This study provides a retrospect of Asia Pacific Journal of Marketing and Logistics (APJML) for the 27-year period between 1993 and 2019.

The role of technology readiness in individuals' intention to use health and fitness applications: a comparison between users and non-users

Weisheng Chiu, Heetae Cho

The purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which…

Luxury marketing in social media: the role of social distance in a craftsmanship video

Jung Eun Lee, Song-Yi Youn

The purpose of this study is to examine the effect of craftsmanship content and social distance embedded in the craftsmanship content on luxury brand experiences, perceived luxury…

Supply chain channel conflict coordination with consumer network acceptance

Yong Liu, Zhi-yang Liu, Jiao Li

The purpose of this paper is an attempt to design a proper incentive coordination mechanism to deal with the channel conflicts between the traditional sales and online direct…

The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused on need for uniqueness, self-monitoring and self-construal

Minyoung Lee, Joonheui Bae, Dong-Mo Koo

Previous research on luxury consumption has focused on conspicuous consumption; however, research on consumers' self-conceptual mechanism in inconspicuous luxury consumption…

The effect of self-efficacy on job performance through creativity: the moderating roles of customer incivility and service scripts

Won-Moo Hur, Tae-Won Moon, Jun-Ho Lee

This study aimed to examine the effect of self-efficacy on job performance through creativity. We predicted that exposure to customer incivility and rigid service scripts will…