Asia Pacific Journal of Marketing and Logistics: Volume 23 Issue 4

Cultural dimensions and materialism: comparing Canada and China

Harold Ogden, Shen Cheng

The purpose of this paper is to examine levels of materialism in Canada and China and how they vary with differences in culture.

The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

Paul C.S. Wu, Yun‐Chen Wang

Based on message source theory, the purpose of this paper is to use positive electronic word‐of‐mouth (eWOM) settings to examine the influence of message source credibility on…

The underlying motivations of Chinese wine consumer behaviour

Simon Somogyi, Elton Li, Trent Johnson, Johan Bruwer, Susan Bastian

The purpose of this paper is to discover the underlying motivations of Chinese wine consumption.

Trust and commitment within franchise systems: an Australian and New Zealand perspective

Owen Wright, Anthony Grace

Although research in franchising is currently experiencing an advancement in the investigation of behavioural attributes, the motivators and perceptions of participants within…

Allocation of budget on marketing efforts: an econometric approach in India

Mehir Kumar Baidya, Partha Basu

Budget allocation on individual marketing efforts is a complex issue for managers. The purpose of this paper is to estimate the elasticities of individual marketing efforts to…

Role of tactile and visual inputs in product evaluation: a multisensory perspective

M.S. Balaji, Srividya Raghavan, Subhash Jha

There has been an increased interest in marketing literature in understanding the role of sensory experience. However, few researchers have addressed multisensory interaction of…

Supply chain integration: an international comparison of maturity

Paul Childerhouse, Eric Deakins, Tillmann Böhme, Dennis R. Towill, Stephen M. Disney, Ruth Banomyong

The purpose of this paper is to examine the uptake of supply chain integration (SCI) principles internationally and the resultant integration maturity.

Skill requirements for logistics professionals: findings and implications

Vinh V. Thai, Stephen Cahoon, Hai T. Tran

The purpose of this paper is to explore the current profile of skills and knowledge of Australian logistics professionals and identify important requirements for the future.

Editorial

Ian Phau