Table of contents
An evaluation of stakeholder relationship marketing in China
Brian Murphy, Rongmei WangThe purpose of this paper is to evaluate the applicability of the stakeholder relationship marketing model, a new marketing model, to Chinese businesses.
Sex appeal advertising: gender differences in Chinese consumers’ responses
Fang Liu, Jianyao Li, Hong ChengThis research was designed in order to explore the gender differences in Chinese consumers’ responses to sex appeal advertising.
The adoption of the internet by export firms in transitional markets
Tho D. Nguyen, Nigel J. BarrettThis study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets.
Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level
Gonzalo Díaz Meneses, Asunción Beerli PalacioThe objective of this research is not only to provide a new theoretical framework to overcome doctrinal inconsistencies related to the reward recycling technique but also to…
Publishing in socially oriented journals – the state of play in Asia
Michael Jay Polonsky, John D. MittelstaedtThis paper seeks to examine institutional publishing in six socially oriented marketing journals generally and then to explore the performance within Asian institutions and those…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau