Table of contents
A study of the extent of Westernisation in Indian magazine advertisements
Durriya H.Z. Khairullah, Zahid Y. KhairullahIndia gained her political independence in 1947 from British rule. The new democracy chose non‐alignment, installed a large national government and legislated protectionist…
Looming cognition for global competition: the approaching avian influenza pandemic
John Overby, Mike Rayburn, David C. Wyld, Kevin HammondEpidemiologists are concerned the next deadly global cognition will be a new kind of deadly flu which humans have no resistance. Since the 1960s, their alarm has been focused on a…
Proposing a non‐traditional ordering methodology in achieving optimal flexibility with minimal inventory risk
Ooi Chee Keong, M.M.H. Megat Ahmad, N. Ismail S. Sulaiman, M. Yusuf IsmailIn this article a proposal of a non‐traditional methodology in achieving optimal flexibility with minimal inventory risk will be applied. The non‐traditional methodology will be…
Country images of technological products in Taiwan
Sadrudin A. Ahmed, Alain d’Astous, Christian ChampagneThis article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of…
Advertiser acculturation in Japan: examples from foreign actors
Drew MartinRecent work on advertising acculturation suggests that ad agencies have changed their messages in order to appeal to immigrants. The following inquiry turns the tables and looks…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau