Table of contents
Managing service quality for competitive advantage in small engineering firms
Pauline Maclaran, Pauric McGowanExamines how small firms can maximise service quality to determine a competitive marketing advantage for their enterprise. Demonstrates how there is little in the conventional…
2232
Factors influencing small business start‐ups: A comparison with previous research
Tim Mazzarol, Thierry Volery, Noelle Doss, Vicki TheinSheds light on the process leading to new enterprise formation and identifies the impact of some selected demographic variables on business start‐ups. In contrast to traditional…
13048
ISSN:
1355-2554Online date, start – end:
1995Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Paul Jones