Journal of Marketing Practice: Applied Marketing Science: Volume 4 Issue 1

Charities, organisational learning and market orientation: A suggested measure of the propensity to behave as a learning organisation

Roger Bennett

Although there exists an extensive literature concerning the factors that facilitate or inhibit organisational learning; scant attention has been devoted to the development of…

Customer or profit focus: an alternative perspective

David Carson, Audrey Gilmore, Pauline Maclaran

This paper discusses the widening gulf between theory and practice and examines why theoretical marketing can be deemed to be of little use to many practitioners. In order to do…

Editorial

Andrew McAuley