Strapline:An International Journal
Table Of Contents: Volume 20 Issue 4
This paper aims to illuminate mechanisms through which memorable experiences with brands create lasting preferences. It is based on the proposition that intense positive…
The purpose of this paper is to illustrate the methodological significance and potential of integrating Facebook in ethnographic research. The authors discuss how friendly…
The purpose of this paper is to uncover the underlying motives for individuals’ polychronicity, the preference to multitask with media.
This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context.
This study aims to explore the dimensions of perceived consumption vulnerability (PCV) for the elderly citizens (EC) in India and its consequences. Consumer vulnerability…
This paper aims to contribute to understandings of the dynamics of marketplace exclusion and explore the benefits of a performative approach to knowledge production.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Andrew Lindridge