Internet Research: Volume 23 Issue 4

Love Internet, love online content: Predicting Internet affinity with information gratification and social gratifications

Pan Ji, W. Wayne Fu

This study aims to examine how information and social gratifications sought by Internet users affect their affinity for the Internet or for particular types of online content.

Narrative online advertising: identification and its effects on attitude toward a product

Russell K.H. Ching, Pingsheng Tong, Ja‐Shen Chen, Hung‐Yen Chen

Drawing on extant literature on narrative persuasion, online advertising, and transportation theory, this research aims to study Internet‐based online narrative advertising and…

The effects of knowledge management capabilities and partnership attributes on the stage‐based e‐business diffusion

Hsiu‐Fen Lin

This study aims to develop a research model to examine the antecedents of three stages of electronic business (e‐business) diffusion (including e‐business initiation…

Factors affecting consumers’ perception of electronic payment: an empirical analysis

Wendy Ming‐Yen Teoh, Siong Choy Chong, Binshan Lin, Jiat Wei Chua

In view of the promising growth of e‐payment in Malaysia, this study aims to discover the factors influencing perception towards electronic payment (e‐payment) from the Malaysian…

Online brand community response to negative brand events: the role of group eWOM

Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng

Brand communities now play a significant role in building brand loyalty. Past researches focus on how brand community facilitates brand loyalty under normal market situations…

Antecedent of purchase intention: online seller reputation, product category and surcharge

Ming‐Chuan Pan, Chih‐Ying Kuo, Ching‐Ti Pan, Wei Tu

This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge.