Table of contents
The effectiveness of online customer relations tools: Comparing the perspectives of organizations and customers
Lior Fink, Aviv Zeevi, Dov Te'eniThe purpose of this paper is to examine the differences in how customers and organizations perceive online customer relations (OCR) tools – the online communication tools at the…
The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities
Christy M.K. Cheung, Matthew K.O. Lee, Neil RabjohnWeb‐based technologies have created numerous opportunities for electronic word‐of‐mouth (eWOM) communication. This phenomenon impacts online retailers as this easily accessible…
Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour
Blanca Hernández‐Ortega, Julio Jiménez‐Martínez, M. José Martín‐DeHoyosThe purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing…
Predicting online channel use for an online and print magazine: a case study
Paweena Srisuwan, Stuart J. BarnesThe purpose of this paper is to develop and empirically test a conceptual model to predict the determinants of online channel use in a multi‐channel environment.
Towards an understanding of the behavioral intention to use online news services: An exploratory study
Yen‐Hao Howard Chen, David CorkindaleResearch into the use/adoption of online news services (ONSs) is still in its infancy, Scholars have indicated that there is no comprehensive theoretical framework for…
Customer satisfaction factors of mobile commerce in Korea
Jeewon Choi, Hyeonjoo Seol, Sungjoo Lee, Hyunmyung Cho, Yongtae ParkThe purpose of the paper is to distinguish features of m‐commerce from those of e‐commerce and identify factors to influence customer satisfaction (m‐satisfaction) and loyalty…
Connecting P2P to the web: Lessons from a prototype Gnutella‐WWW gateway
Brian D. Davison, Wei Zhang, Baoning WuThe purpose of this paper is to describe a means to improve the accessibility of files across different delivery platforms, making it possible to use a single search modality. The…
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung