Table of contents
Cross‐cultural dimensions of Internet portals
Sajjad Zahir, Brian Dobing, M. Gordon HunterWhen new technologies become available and cultures adopt them, the result can be either convergence, cultures becoming more similar as a result, or divergence, when cultures…
A framework for the selection of electronic marketplaces: a content analysis approach
Rosemary Stockdale, Craig StandingAlthough there has recently been an increased practitioner and media focus on electronic marketplaces, there still remains confusion over the advantages of participation. As a…
Enhanced television strategy models: a study of TV Web sites
Louisa HaThis study compares the use of enhanced TV features and TV commerce features on the Web sites of cable and broadcast TV networks. Both the quantitative analysis of the specific…
Online kiosks: the alternative to mobile technologies for mobile users
Frances Slack, Jennifer RowleyOnline kiosks have the potential to be a significant alternative to mobile technologies in retailing, information provision and service delivery. This article describes the…
Senior executives’ perceptions of business‐to‐consumer (B2C) online marketing strategies: the case of Singapore
Thompson S.H. Teo, Jek Swan TanThis paper represents one of the first few studies on Internet marketing strategies of business‐to‐consumer (B2C) firms in Singapore. A survey was sent to CEOs/marketing managers…
Commercial Internet adoption in China: comparing the experience of small, medium and large businesses
Hernan RiquelmeEarlier research studies predicted that it would be small and medium‐sized businesses that were more likely to adopt and benefit from the use of the Internet because of their…
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung