Pricing Strategy and Practice: Volume 5 Issue 4


Table of contents

Analysis of pricing strategies for new product introduction

Biren Prasad

States that one weakness of new product introduction (NPI) is the elapsed time required to bring the product to market. Many manufacturing companies are losing the…


Mode of payment and formation of reference prices

Jodie E. Monger, Richard A. Feinberg

States that reference price has emerged as a central feature in consumer decisions. The goal of this study was to explore the contribution of mode of payment to the…


The Filipino “tingui” retailing approach and cigarette price increase

Kuang‐Jung Chen

The practice of selling cigarettes by sticks is a phenomenon that can be observed among Asian countries. It is prevalent in urban centers where the retailing activity is…


A cointegration analysis of demand: implications for pricing

Sanjog R. Misra, Minakshi Trivedi

The use of modeling and statistics for the design and development of pricing strategy is prevalent in academia as well as the industry. One of the more commonly used tools…




Online date, start – end:

1997 – 1997

Copyright Holder:

Emerald Publishing Limited