International Journal of Retail & Distribution Management: Volume 44 Issue 11

Guest editorial

Brigitte de Faultrier

Shopping for kids’ luxury brands: young mothers’ identity quest in retail spaces

Virginie Silhouette-Dercourt, Christel de Lassus

The purpose of this paper is to focus on mothers as key influencers in luxury retailing contexts.

Doing it for the kids: the role of sustainability in family consumption

Elaine L. Ritch, Douglas Brownlie

The purpose of this paper is to explore social dynamics around food and clothing provisioning for young families and how involvement in environmental concerns shapes those…

Children’s experiences and parents’ perceptions of retailers’ mobile applications

Laurent Muzellec, Florence Feenstra, Brigitte de Faultrier, Jacques Boulay

The purpose of this paper is to describe the nature of a branded mobile application experience for children, and analyse how these experiences affect the children’s and parents’…

A real child in a virtual world: Exploring whether children’s participation in MMORPGs transforms them into virtual retail shoppers

Monali Hota, Maud Derbaix

The purpose of this paper is to examine whether children’s online play and participation in massively multiplayer online role playing games (MMORPGs) is leading to the development…

Consumer socialisation in a marketer-sponsored edutainment centre

Damien Arthur, Claire Eloise Sherman

The purpose of this paper is to investigate a marketer-sponsored edutainment centre as a consumer socialisation agent by examining effects on preference for the sponsor brands and…

Teens as impulsive buyers: what is the role of price?

Isabelle Muratore

Considering that retailers view impulse buying as an important component of their business (around 75 per cent of the purchases are unplanned) and considering also that teens…