Table of contents
Assessing the effectiveness of shopping mall promotions: customer analysis
Andrew G. ParsonsCommon promotional activities employed by shopping mall marketers were ranked by a sample of customers on their likelihood of encouraging increases in the two key performance…
Entertainment‐seeking shopping centre patrons: the missing segments
Jason Sit, Bill Merrilees, Dawn BirchEntertainment is increasingly an integral part of the marketing strategy used by shopping centres to entice consumers. Further, entertainment can be a means of image…
Generation Y female consumer decision‐making styles
Cathy Bakewell, Vincent‐Wayne MitchellSince environmental factors have influenced Generation Y shoppers (those born after 1977) to make them different from older groups, this study examines the decision making of…
Retail market orientation: a preliminary framework
Ulf ElgExisting market orientation frameworks are based mostly on studies of manufacturers. Therefore, there is a need of a modified approach that acknowledges the special conditions for…
Quick response: perceptions of UK fashion retailers
Grete Birtwistle, Noreen Siddiqui, Susan S. FioritoDefines and discusses the level of quick response implementation by fashion retailers, their understanding of quality response (QR) is explored and the processes for…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers