European Business Review: Volume 24 Issue 3

Dark marketing: ghost in the machine or skeleton in the cupboard?

Stephen Brown, Pierre McDonagh, Clifford Shultz

Dark marketing is the “the application or adaptation of marketing principles and practices to domains of death, destruction and the ostensibly reprehensible”. This paper examines…

The key to effective organizational development in times of socioeconomic stress: A case focusing on leadership responses to communication challenges

John R. Darling, Victor L. Heller, Bennie J. Wilson

Socioeconomic stress has been a major influence on organizational development during the past decade, and will continue for the foreseeable future. This treatise aims to focus on…

Internationalization modes other than exporting: The missing determinant of export performance

Roberto Grandinetti, Michela C. Mason

The purpose of this paper is to develop and empirically evaluate a model of the firm‐level determinants of export performance that includes the firm's internationalization modes…

Development of interorganizational trust in virtual organizations: An integrative framework

Debmalya Mukherjee, Robert W. Renn, Ben L. Kedia, Deepraj Mukherjee

A virtual organization (VO) is a set of geographically dispersed and functionally diverse organizational entities interconnected by electronic forms of communication that…

Strategic flexibility and the emergence of virtual global strategies

Colin Turner

The aim of this article is to explore the rise of firms making a strategic virtue of virtuality. This trend underlines the increased diversity of internationalisation trajectories…

Consideration of selflessness and self‐interest in outsourcing decisions

Ambika Zutshi, Andrew Creed, Amrik S. Sohal, Greg Wood

The paper aims to discuss the need to balance selflessness and self‐interest issues in outsourcing decisions. This discussion is timely given the tensions that currently exist…