Table of contents
Precedents for the 4Ps idea in the USA: 1910s‐1940s
Kazuo UsuiThe purpose of this paper is to identify the development of the 4Ps idea from the 1910s to the 1940s in the USA and explore its historical background.
Breaking down corporate secrecy in the Middle East: lessons from a successful “infomediary”
Laurence LeighThe purpose of this paper is to explore the history of poor corporate transparency in the Middle East and North Africa (MENA) region and show how one company, Zawya LLC, has…
Designing lobbying capabilities: managerial choices in unpredictable environments
Thomas Lawton, Tazeeb RajwaniThe purpose of this paper is to explore how, in unpredictable policy environments, specific managerial choices play a vital role in designing lobbying capabilities through the…
Coercive deinternationalisation and host institutional legitimacy
Colin TurnerThe aim of this paper is to identify the major coercive forces driving the enforced reconfiguration of the multinational company. This is explored through the conceptual…
A model of cause‐related marketing for “profit‐driven” and “non‐profit” organizations
Göran Svensson, Greg WoodThe purpose of this paper is to describe a model of cause‐related marketing (CRM) for both profit‐driven (PD) and non‐profit (NP) organizations.
Internationalization, market forces and domestic sectoral institutionalization
Murat Hakan Altintas, Demetris Vrontis, Hans Ruediger Kaufmann, Ilan AlonThe purpose of this paper is to investigate the influence of micro‐environmental international entrepreneurship and the macro‐environmental market forces on domestic…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson