European Business Review: Volume 13 Issue 4

Successful competitive positioning: the key for entry into the European consumer market

Focuses on the importance of successful competitive positioning in the European consumer market. Presents a model for establishing a competitive position in the minds of…

Determinants of direct foreign investment in Turkey

Attempts to discuss a rarely debated issue in the literature of international business i.e. Turkey’s attractiveness as a manufacturing location, and examines the determinants of…

Public‐private partnerships and the defence industry

The British Government is driven by the concept of value for money and is seeking ways in which to fund projects in the public sector. In the defence sector, this is resulting in…

Strategic marketing processes of Australian companies: a preliminary investigation

The current Asian crisis has created awareness among Australian companies of the need to reassess their marketing strategy with the goal of becoming more competitive in the market…

Penetrating the Japanese market: the challenge of non‐tariff barriers

Analyses some of the hidden barriers in exporting to Japan. It looks at Japanese industrial organisation and the role of the large corporations in controlling import and…

The East Asian Development Model – Economic Growth, Institutional Failure and the Aftermath of the Crisis

Harry Potter and the omen of value added

The Roman Emperors: A Biographical Guide to the Rulers of Imperial Rome 31 BC-AD 476

Digital money forum

A few thoughts on the subject of natural law

Report of the Royal Economic Society's Annual Conference: Schools, Football and Alan Greenspan

Editorial

A nineteenth century view of Europe – is it still the same?

Revolutionising resource use: measuring radical improvements in resource productivity

The next generation; third generation